VR/AR Executives and Professionals Set to Convene for Greenlight Insights’ xRS Week 2019

Alexandra Vidger Press Releases

Fourth annual Virtual & Augmented Reality Strategy Conference and Expo announced for October 16-18, 2019 in San Francisco San Francisco, March 25, 2019 — Hundreds of executives charged with creating value in their organizations through the development and use of Virtual and Augmented Reality, together referred to as xR, will be convening in San Francisco for the fourth annual xRS … Read More

2018 Revenues for Virtual Reality in Location-Based Entertainment Hits $2.3B Worldwide

Alexandra Vidger Press Releases

San Francisco, March 18, 2019 – While much of the recent news around Virtual Reality in  Location-Based Entertainment has focused on a couple of big-name closures, Greenlight Insights’ latest quarterly update on the state of this market shows solid worldwide growth, in the number of locations, revenue per location, and total revenue. The report released this week, Location-Based Virtual Reality—Q1 … Read More

Greenlight Insights Analysts Availability for Media Requests: Game Developers Conference 2019

Alexandra Vidger Devices & Technology, Press Releases, Telecommunications

Game Developers Conference is the world’s largest professional game industry event, with 5 days of learning, inspiration, and networking March 18-22, 2019 in San Francisco. Meet our Virtual Reality & Augmented Reality analysts at GDC 2019 as they discuss key industry trends impacting the virtual and augmented reality industry in 2019 and beyond. Greenlight Insights experts will be following developments from the show … Read More

xR Industry Investments Hit Record Level in 2018

Alexandra Vidger Augmented Reality, Devices & Technology, Press Releases, Virtual Reality

In 2018, $2.8 billion was invested in virtual and augmented reality (“xR”) technology startups, 300% more than 2014. San Francisco, March 11, 2019 — Greenlights Insights’ 2018 VR/AR Year-End Funding Review reveals that growth in virtual and augmented reality (“xR”) investments and M&A deals grew to record levels in 2018, with most deals for early stage funding. Since 2014, total … Read More

VR Headset Owners To Increase Content Spending In 2019, According To Greenlight Insights

Greenlight Insights Consumer Insights, Devices & Technology, Media & Entertainment, Press Releases, Virtual Reality, Virtual Reality Intelligence Service

Satisfaction with the quality and quantity of content was mixed, but device usage and planned budgets point to promising content market. SAN FRANCISCO, CA (March 11, 2019) —   76% of those who use their VR headset everyday intend to spend at least $20 monthly on apps or content over the next 12 months, according to the new report by Greenlight … Read More

MWC 2019 Report Highlights xR as Transformative Technology

Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Press Releases, Semiconductors, Telecommunications, Virtual Reality, Virtual Reality Intelligence Service

As the premier event for the mobile computing and connectivity industry, MWC plays host to many of the top innovators in technology. This year’s theme of Intelligent Connectivity foregrounded key areas of innovation poised to experience disruption from initial implementations of 5G, such as Digital Trust, Industry 4.0, and virtual and augmented reality (“xR”). Greenlight Insights has identified key recurring … Read More

Augmented Reality Smartglasses Set To Become Commonplace in 2019, According to Greenlight Insights

Alexandra Vidger Devices & Technology, Head-Mounted Displays, Press Releases

New report offers insights to assist executives, strategists, and stakeholders to navigate an increasingly important sector of augmented reality smartglasses. March 4, 2019, San Francisco, CA – Greenlight Insights’ latest Research Note, the 2019 Smartglasses Market Review, which is being released next week, addresses many of the questions that developers, investors, and potential users of Augmented Reality (AR) need to know … Read More