LBVRE to Reach $1.2B, but New Players Face Major Hurdles

Stevi RexCompany, Press Releases

Challenges of offering virtual reality in location-based entertainment venues include technology, content and business models risk, according to Greenlight Insights’ new LBVRE Market Report. SAN FRANCISCO (July 17, 2017) —Greenlight Insights anticipates that the Location-Based Virtual Reality Entertainment (LBVRE) sector will reach $1.2 billion by 2021. This is according to new research in which Analyst Colin McMahon analyzed the future … Read More

Chinese Executives Preparing for a Virtual Reality Ecosystem Surge, According to Greenlight Insights

Stevi RexAnalysis, Press Releases

Greenlighting China

Chinese VR/AR executives face technology, organization and leadership challenges as virtual reality sector progresses, according to 2017 Virtual Reality Industry Report. CEOs in China are increasing their investment in immersive technologies and enterprise applications, according to Greenlight Insights, the leading provider of virtual and augmented reality market intelligence. The 2017 Virtual Reality Industry Report, produced in part with iResearch, the … Read More

Two-Thirds of U.S. Consumers Are Interested in Social VR, According to Greenlight Insights

Stevi RexCompany, Press Releases

2017 Virtual Reality Consumer Report Preview

SAN FRANCISCO (May 17, 2017) — The latest consumer research from Greenlight Insights’ 2017 Consumer Report reveals social interaction, including video, avatar, and voice communications, among the top virtual reality use cases currently capturing consumer interest. The 2017 Consumer Report released today offers detailed findings from Greenlight Insights’ recent survey of 2,000 mainstream U.S. consumers on topics relating to experiences, … Read More

Greenlight Insights Announces VRS 2017: A Clear Path to Growth

Stevi RexCompany, Events, Press Releases

VRS 2017 Conference Logo

SAN FRANCISCO— The 2nd annual Virtual Reality Strategy (VRS) Conference will welcome more than 400 industry professionals from more than a dozen countries to San Francisco. VRS 2017 takes place October 25th and 26th at the Hilton Financial District San Francisco Hotel. Greenlight Insights predicts the virtual reality market will become a major global marketplace with total hardware, software and … Read More

Global Virtual Reality Industry to Reach $7.2 Billion in Revenues in 2017

Stevi RexCompany, Press Releases, Virtual Reality

virtual reality industry report

SAN FRANCISCO (April 11, 2017) — In its new Virtual Reality Industry Report: Spring 2017, Greenlight Insights forecasts total virtual reality revenues to reach $7.2 billion globally by the end of 2017, of which, head-mounted displays (HMDs) will account for $4.7 billion. Anticipating modest growth in the short term, Greenlight Insights expects the VR industry to grow into a major … Read More