Announced: New Augmented Reality Industry Report To Be Released Soon

Greenlight InsightsCompany, Press Releases

Augmented Reality Industry Report

SAN FRANCISCO, CA, July 27, 2017 – Greenlight Insights has announced plans to publish the 2017 Augmented Reality Industry Report, the 1st edition of Greenlight Insights’ annual report providing a data-driven perspective on the augmented reality industry. As the industry’s dedicated market intelligence firm, Greenlight Insights collects data on thousands of companies, consumers, and executive attitudes to assemble the industry’s … Read More

LBVRE to Reach $1.2B, but New Players Face Major Hurdles

Stevi RexCompany, Press Releases

Challenges of offering virtual reality in location-based entertainment venues include technology, content and business models risk, according to Greenlight Insights’ new LBVRE Market Report. SAN FRANCISCO (July 17, 2017) —Greenlight Insights anticipates that the Location-Based Virtual Reality Entertainment (LBVRE) sector will reach $1.2 billion by 2021. This is according to new research in which Analyst Colin McMahon analyzed the future … Read More

Chinese Executives Preparing for a Virtual Reality Ecosystem Surge, According to Greenlight Insights

Stevi RexAnalysis, Press Releases

Greenlighting China

Chinese VR/AR executives face technology, organization and leadership challenges as virtual reality sector progresses, according to 2017 Virtual Reality Industry Report. CEOs in China are increasing their investment in immersive technologies and enterprise applications, according to Greenlight Insights, the leading provider of virtual and augmented reality market intelligence. The 2017 Virtual Reality Industry Report, produced in part with iResearch, the … Read More

Two-Thirds of U.S. Consumers Are Interested in Social VR, According to Greenlight Insights

Stevi RexCompany, Press Releases

2017 Virtual Reality Consumer Report Preview

SAN FRANCISCO (May 17, 2017) — The latest consumer research from Greenlight Insights’ 2017 Consumer Report reveals social interaction, including video, avatar, and voice communications, among the top virtual reality use cases currently capturing consumer interest. The 2017 Consumer Report released today offers detailed findings from Greenlight Insights’ recent survey of 2,000 mainstream U.S. consumers on topics relating to experiences, … Read More

Greenlight Insights Announces VRS 2017: A Clear Path to Growth

Stevi RexCompany, Events, Press Releases

VRS 2017 Conference Logo

SAN FRANCISCO— The 2nd annual Virtual Reality Strategy (VRS) Conference will welcome more than 400 industry professionals from more than a dozen countries to San Francisco. VRS 2017 takes place October 25th and 26th at the Hilton Financial District San Francisco Hotel. Greenlight Insights predicts the virtual reality market will become a major global marketplace with total hardware, software and … Read More