The Dead Must Die: Magic Leap and AT&T Bet on GoT for 5G

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Insights, Media & Entertainment, Telecommunications

AT&T continues to make incremental steps toward foregrounding augmented reality as a major staple of it’s network offerings, alongside its push to accelerate the commercial availability of 5G in the United States. The telecom pushed a limited consumer release of the Magic Leap One at flagship stores in Boston, Chicago, and San Francisco earlier this month. Included in the marketing … Read More

Interactive Narratives Bring New Depth to xR Storytelling

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Imaging & Video, Insights, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Over the last few years, subscription video on demand (SVOD) has created a platform where viewers could watch an almost endless library of content whenever they wanted, taking control away from broadcasters and cable companies. Now, interactive videos are primed to disrupt the entertainment ecosystem again.   Interactive, choose-your-own-adventure content is turning a traditional production on its head, gamifying the … Read More

Is Augmented Reality the Next Big Concert Hit?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Insights, Large Displays, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment

In this age of elaborate music festivals, high-budget halftime shows, and ever more amazing mega-tours, artists are constantly looking for new ways to make a splash. In the competition to create the most memorable shows, the big stars of the music industry are experimenting with innovative stage design, special effects, and technology. Augmented reality is the latest technology for artists … Read More

Transforming Energy: Shell Commits to RealWear Head-Mounted Display Deployment

Avatar Chelsea Mercer, Analyst Augmented Reality, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insights

International energy company Royal Dutch Shell has expanded its integration of xR in ongoing operations, with plans to equip workers with AR headsets for use in the field. The headsets will be utilized across the globe to assist on major projects. Shell’s move to adopt RealWear’s HMT 1Z1 device is a digital workflow solution. Shell’s field operators will use the … Read More