New Greenlight Insights Report Evaluates Augmented Reality Use Cases in Location-Based Entertainment

Avatar Alexandra Vidger Augmented Reality, Media & Entertainment, Press Releases

The use of augmented reality displays in location-based entertainment venues is expected to accelerate over the next five years. SAN FRANCISCO, CA, June 24, 2019 – Core to the new customer experience in the location-based entertainment industry is immersive experiences. Beyond popular smartphone-based augmented reality (AR) games such as Pokemon Go, today’s AR display systems serves as a critical technology … Read More

“Strikingly Similar”: Magic Leap Files Suit Against nReal

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insights

On June 17th, AR hardware powerhouse Magic Leap filed suit against Hangzhou Tairuo Technology Company (known in the United States as nReal), in order to halt what the former alleges is “[exploitation of] Magic Leap’s proprietary and confidential information to unfairly compete in the development of [AR hardware],” according to official court documents. While neither company has commented directly on … Read More

Light Field Display, Technology and Market Potential in xR

Greenlight Insights critically examines the hardware landscape for a rapidly emerging group of display technologies that promise to revolutionize immersive content. Join this complimentary 45-min webinar to learn about major players in the light field display industry, the key enabling technologies and techniques driving the space, and the most compelling and immediate applications for both enterprise and consumer markets. Questions … Read More

Greenlight Insights Analysts Availability for Media Requests: WT USA 2019

Avatar Alexandra Vidger Augmented Reality, Devices & Technology, Press Releases, Virtual Reality

Join Greenlight Insights analysts in San Francisco from July 9-10, 2019 for the Wearable Technologies Conference 2019 USA (WT). This event is going to take place co-located with the premiere event in the electronics industry of the United States, SEMICON West. WT USA 2019 will guide you through the current status of the wearable market presenting a thrilling conference program, an extensive conference … Read More