Cinemark Deploys First VR Installation, Plans of Expansion Across Cinema Theater Chain

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Client-Only, Data, Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

The following is part of our Location-Based xR Intelligence Service, which includes data, analysis, and insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other venues. In a move toward market differentiation, Cinemark has opened its first VR installation, in partnership with Spaces in San Jose, California. This location … Read More

Mixed Reality In-Game Casting Set to Shake Up LBE VR This Year

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Client-Only, Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

The following is part of our Location-Based xR Intelligence Service, which includes data, analysis, and insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other venues. SpringboardVR and Blueprint Reality announced a new partnership to offer location-based entertainment (LBE) VR venue operators access to Blueprint’s mixed reality in-game capture … Read More

A Reality Check on the 360-Degree Camera Marketplace in 2019

Greenlight Insights Devices & Technology, Imaging & Video, Media & Entertainment, Press Releases, Virtual Reality

Camera manufacturers and video production service providers are challenged to support business units with growth initiatives as they respond to persistent challenges and opportunities in the 360-video space. The ability to identify and leverage key market demand drivers will be one of the most critical business objectives for organizations in the spherical camera and 360-degree video marketplace the next half … Read More

Greenlight Insights’ Latest Report Shows Strong Growth of Location-Based Virtual Reality in China

Alexandra Vidger Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Press Releases, Virtual Reality

Greenlight Insights’ latest report, The State of Location-Based Virtual Reality in China, provides unique, in-depth information regarding the rapidly expanding market for out-of-home xR (Virtual Reality – VR, Augmented Reality – AR, and Mixed Reality – MR) entertainment in China. Greenlight Insights anticipates a compound annual growth rate (CAGR) of 34.1% for total Chinese LBE VR revenue from 2018 to … Read More

Ubisoft Experiments with ‘Windowing’ Strategy for New Virtual Reality Game

Clifton Dawson, CEO Clifton Dawson, CEO Apps & Games, Client-Only, Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

The following is part of our xR Games Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality games market. Ubisoft announced that a special edition of their upcoming VR shooter Space Junkies will be rolled out to “100+ arcades” around the world ahead of the game’s broad public availability. Ubisoft typically sells its virtual reality … Read More