Cinemark Deploys First VR Installation, Plans of Expansion Across Cinema Theater Chain

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Client-Only, Data, Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

The following is part of our Location-Based xR Intelligence Service, which includes data, analysis, and insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other venues. In a move toward market differentiation, Cinemark has opened its first VR installation, in partnership with Spaces in San Jose, California. This location … Read More

SPIE Photonics West: Augmented Reality Highlights

Youngshin Kim, Analyst Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Devices & Technology, Displays Materials & Components, Insights, Semiconductors

The following is part of our Augmented Reality Intelligence Service, which includes data, analysis, and insights about augmented reality. SPIE Photonics West is a leading global event for biomedical, optics, and lasers technology, held in San Francisco annually during the first weekend of February. During the conference, SPIE held a separate exhibition just for immersive technology where several companies showcased their … Read More

Mixed Reality In-Game Casting Set to Shake Up LBE VR This Year

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Client-Only, Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

The following is part of our Location-Based xR Intelligence Service, which includes data, analysis, and insights about the use of virtual and augmented reality at arcades, family entertainment centers, cinemas, theme parks, shopping malls, museums, and other venues. SpringboardVR and Blueprint Reality announced a new partnership to offer location-based entertainment (LBE) VR venue operators access to Blueprint’s mixed reality in-game capture … Read More

Ubisoft Experiments with ‘Windowing’ Strategy for New Virtual Reality Game

Clifton Dawson, CEO Clifton Dawson, CEO Apps & Games, Client-Only, Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

The following is part of our xR Games Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality games market. Ubisoft announced that a special edition of their upcoming VR shooter Space Junkies will be rolled out to “100+ arcades” around the world ahead of the game’s broad public availability. Ubisoft typically sells its virtual reality … Read More

CES 2019: Optics for xR Displays

Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Devices & Technology, Displays Materials & Components, Insights, Semiconductors

The following is part of our Augmented Reality Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality technology market. The future ability of consumer display technologies to offer high-fidelity augmented reality experiences is in part dependent on current and ongoing advancements in optic and photonic solutions, particular Micro-LEDs. Micro-LEDs are a next-generation power display technology … Read More