“Strikingly Similar”: Magic Leap Files Suit Against nReal

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insights

On June 17th, AR hardware powerhouse Magic Leap filed suit against Hangzhou Tairuo Technology Company (known in the United States as nReal), in order to halt what the former alleges is “[exploitation of] Magic Leap’s proprietary and confidential information to unfairly compete in the development of [AR hardware],” according to official court documents. While neither company has commented directly on … Read More

ModiFace Brings Augmented Reality to Amazon’s Beauty Department

Avatar Chelsea Mercer, Analyst Advertising, Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Insights

Announced last week, ModiFace has partnered with Amazon to enhance the beauty try-on experience for Amazon customers. ModiFace integrated their augmented reality and artificial intelligence technology within the Amazon app, allowing customers from the U.S. and Japan to try-on various shades of lipstick from L’Oréal makeup brands, Anastasia Beverly Hills, CoverGirl, Revlon, and Rimmel.

DigiLens: Investments Continues in Optical Solutions for Augmented Reality

Avatar Chelsea Mercer, Analyst Augmented Reality, Augmented Reality Intelligence Service, Automotive Technology, Devices & Technology, Heads-Up Displays, Insights

Last week, DigiLens raised $50 million in a Series C funding from a host of prominent investors, including UDC Ventures, Samsung Ventures, Niantic, Continental AG, Sony Innovation Fund, and Diamond Edge Ventures. The oversubscribed investment will go toward further development of DigiLen’s holographic waveguide displays, which are used in the aerospace, enterprise, military, and automotive industries.

AWE 2019: Headsets Augment Gaming and Enterprise

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insights

As Santa Clara prepares to receive the Augmented World Expo in its 10th year, a number of major product debuts and newly announced partnerships have come to light,  building excitement for one of AR’s largest conferences. In particular, head-mounted displays for AR are emerging as an increasingly viable product category for 2019. Lenovo ThinkReality A6 The Lenovo ThinkReality A6 HMD … Read More

Nomadic Joins Meow Wolf and New Wave of Interactive Entertainment in Vegas

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Client-Only, Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

For 78 years, the Las Vegas Strip has been a playground solely for adults. However, the city has frequently reinvented itself to remain relevant with growing trends. From organized crime and the Rat Pack, to Celine Dion’s first residency and invention of the daytime pool club, it has worked to stay relevant with adult entertainment.   The evolution has been … Read More

Augmented Reality and IoT Eclipse CAD and PLM at PTC

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Enterprise xR Intelligence Service, Insights, Software

PTC’s most recent earnings call saw its bookings forecast decline by $15 million, attributed to unfavorable hiring conditions for sales reps in its rapidly growing IoT business, which includes flagship augmented reality products such as the Vuforia engine and Vuforia Chalk. However, the call also revealed that AR and IoT revenue had surpassed the company’s historical cornerstone business of CAD … Read More