Holograms, Digital Domain, and Real-Time Animation: Is The Fusion Of VFX And AR The Next Frontier For The Music Industry?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment

Childish Gambino performs song Redbone in concert.

With the growing influence of the experience economy, entertainment is evolving, and looking to compel audiences to leave their homes and endless content-on-demand and purchase a ticket for premium entertainment. The music industry has been navigating this new challenge for years now, by expanding audience sizes through online streaming, and even experimenting with the use of 360-degree video recordings and … Read More

In 2019, XR Venture Investment Edged Off Record Highs

Clifton Dawson, CEO Clifton Dawson, CEO Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Venture Capital, Private Equity, and M&A, Virtual Reality, Virtual Reality Intelligence Service

In 2019, XR venture investment edged off record highs

Across the last decade, virtual and augmented reality (xR) has grown from a blip on the radar of investors to a robust sector receiving $10.4 billion in venture dollars invested since 2014. In 2019, 202 xR startups raised $1.8B. Though a new xR company entered the public markets in 2019, exits were a somewhat mixed bag, with M&A slightly above … Read More

Smartglasses at CES 2020: High Volume, Higher Expectations

J.C. Kuang, Analyst J.C. Kuang, Analyst Insight Articles

Despite comprising less than 8% of all exhibiting companies at Consumer Electronics Show (CES) 2020 in Las Vegas, augmented reality consistently ranked as the number one most discussed topic on social media during the conference. Major milestones for immersive technology achieved in 2019 have resulted in increased excitement around the potential for AR to disrupt the technology landscape, especially given … Read More

Greenlight Perspective 2020: 5 Bleeding-Edge Technologies Leading Enterprise XR Innovation

J.C. Kuang, Analyst J.C. Kuang, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Smart Displays, Software

In 2019, the market for cutting-edge immersive technology was driven significantly by adoption from business clients. High-end hardware and software from companies like Varjo and PTC offered compelling evidence for the usability and revenue-generating potential of enterprise xR deployment.  In 2020, Greenlight Insights expects to see significant disruption in enterprise xR from the following emerging technologies: Embodied Computing The intrinsic … Read More

Greenlight Perspective 2020: Virtual Reality Becomes Truly Cable-Free

Ramon Conopio, Analyst Ramon Conopio, Analyst Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Virtual reality technology Oculus quest with hand tracking

One of the biggest advancement of 2019 was the release of the standalone Oculus Quest headset, which delivers immersive virtual reality experiences without an external, tethered PC. Having its own processor restricts the device to a lower display resolution and lower refresh rate. To solve this, the company introduced Link, a feature that gives Quest access to Rift content and … Read More

Greenlight Perspective 2020: How Augmented Reality Will Evolve Alongside the 2020 Mobile Computing Landscape

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Imaging & Video, Insight Articles, Interfaces

2019 saw the beginning of a major wave of disruption in mobile computing in the form of augmented reality. Across entertainment, social media, and business use cases, tablets and smartphones have emerged as the de-facto platform for many different AR applications and yielded immediate business benefits of their massive addressable market. Led by major global stakeholders including PTC, Apple, and … Read More

Greenlight Perspective 2020: Themes Defining XR for Out of Home Entertainment in the Year Ahead

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Devices & Technology, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

The use of immersive technology in the out-of-home entertainment sector has expanded quickly in 2019 and is set for another big year in 2020. Lionsgate opened an immersive theme park in China in the summer, built with numerous virtual and augmented reality experiences. Dave and Buster’s continued to expand the role of virtual reality in its venues with new test … Read More