AT&T continues to make incremental steps toward foregrounding augmented reality as a major staple of it’s network offerings, alongside its push to accelerate the commercial availability of 5G in the United States. The telecom pushed a limited consumer release of the Magic Leap One at flagship stores in Boston, Chicago, and San Francisco earlier this month. Included in the marketing … Read More
Interactive Narratives Bring New Depth to xR Storytelling
Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Imaging & Video, Insights, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service
Over the last few years, subscription video on demand (SVOD) has created a platform where viewers could watch an almost endless library of content whenever they wanted, taking control away from broadcasters and cable companies. Now, interactive videos are primed to disrupt the entertainment ecosystem again. Interactive, choose-your-own-adventure content is turning a traditional production on its head, gamifying the … Read More
Is Augmented Reality the Next Big Concert Hit?
Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Insights, Large Displays, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment
In this age of elaborate music festivals, high-budget halftime shows, and ever more amazing mega-tours, artists are constantly looking for new ways to make a splash. In the competition to create the most memorable shows, the big stars of the music industry are experimenting with innovative stage design, special effects, and technology. Augmented reality is the latest technology for artists … Read More
Transforming Energy: Shell Commits to RealWear Head-Mounted Display Deployment
Chelsea Mercer, Analyst Augmented Reality, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insights
International energy company Royal Dutch Shell has expanded its integration of xR in ongoing operations, with plans to equip workers with AR headsets for use in the field. The headsets will be utilized across the globe to assist on major projects. Shell’s move to adopt RealWear’s HMT 1Z1 device is a digital workflow solution. Shell’s field operators will use the … Read More
Serving in the AR-my: The Evolution of Microsoft’s Hololens 2 into Integrated Visual Augmentation System
J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Enterprise Transformation, Head-Mounted Displays, Insights
Months after awarding its lucrative contract to Microsoft, the US Army has revealed additional details regarding some of the specifics surrounding the Integrated Visual Augmentation System (IVAS), based on the new Hololens 2 AR HMD. The new platform intends to increase soldiers’ effectiveness on both virtual and actual battlefields. Much like traditional VR, augmented reality is seeing meaningful adoption and … Read More
Meet Valve Index: SteamVR’s Latest Flagship Joins Next-Gen Virtual Reality Lineup
J.C. Kuang, Analyst Devices & Technology, Head-Mounted Displays, Insights, Virtual Reality, Virtual Reality Intelligence Service
After official confirmation of the validity of several leaks published this week, Valve has announced its intent to release its new VR HMD, called Valve Index, to the public on June 15. In addition to the device’s name and certain physical features like a manual IPD adjustment switch, which an earlier teaser revealed, other key features including a 90Hz refresh … Read More
The Snapchat Camera: Will Snap’s Latest Augmented Reality Features Accelerate User & Revenue Growth?
Clifton Dawson, CEO Advertising, Augmented Reality, Client-Only, Insights, Media & Entertainment
Greenlight Insights will release a new report on the Snapchat platform with the latest on its camera and augmented-related initiatives. For more on the report, view The Snapchat Camera Research Note, or contact hello@greenlightinsights.com to gain access to this report. Snap, the camera and social media company behind ephemeral messaging service Snapchat, held its inaugural Snap Partners Summit in Los … Read More