Spatial Raises $14 Million To Bring Immersive Collaboration To Enterprise

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Venture Capital, Private Equity, and M&A

AR startup Spatial recently announced the closing of a Series A round totaling $14M in funding for the San Francisco-based startup. The round was led in part by familiar AR investor Kakao Ventures, which has previously invested in hardware startups such as LetinAR and Mojo Vision. Spatial markets its solutions as a computing platform unlocking creativity and productivity, and has … Read More

Penumbra Launches new REAL Immersive System for the Physical Therapy Market

Clifton Dawson, CEO Clifton Dawson, CEO Enterprise Transformation, Enterprise xR Intelligence Service, Healthcare, Insight Articles, Virtual Reality

Traditional rehab services are used by millions of people annually who suffer disability from strokes and other neurological conditions. Traditionally, rehab is typically administered by physical and occupational therapists who try to help patients recover as much function as possible. This week at the American Physical Therapy Association’s annual conference for 35,000 professionals, global medical device company Penumbra, Inc., announced … Read More

Xnor.ai Technology At The Edge Could Enhance AR for Apple

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Devices & Technology, Insight Articles, Software

On January 15th, media outlets reported the acquisition of edge computing technology startup Xnor.ai by Apple. The Seattle-based company is known for developing AI and machine learning tools for efficient, low power computing environments deployable at the edge. The company is the latest in a long series of technology-focused acquisitions by Apple and is expected to significantly reduce iOS platforms’ … Read More

Oculus Gone: The Declining Value of 3DoF Interfaces

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Virtual Reality, Virtual Reality Intelligence Service

This week, Oculus quietly eliminated Oculus Go from its lineup of offerings on Oculus for Business, the company’s portal for unified VR hardware and software solutions for enterprise clients. The move follows an apparent liquidation of stock as consumer MSRP for the device was permanently cut by $50.  According to the company, “it’s clear that Oculus Quest, with its high-end … Read More

National Retail Federation 2020: More retailers readying to use immersive technologies to drive customer engagement & operational efficiency

Clifton Dawson, CEO Clifton Dawson, CEO Augmented Reality, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles

National Retail Federation 2020- More retailers readying to use immersive technologies to drive customer engagement

The National Retail Federation (NRF) held its annual Retail’s Big Show last week January 12-14 in New York City. NRF 2020 gathered 40,000 attendees to share visionary ideas and new technologies impacting the retail landscape. The Greenlight Insights team tracked the latest immersive technology trends shaping retail emerging from the conference.

Holograms, Digital Domain, and Real-Time Animation: Is The Fusion Of VFX And AR The Next Frontier For The Music Industry?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment

Childish Gambino performs song Redbone in concert.

With the growing influence of the experience economy, entertainment is evolving, and looking to compel audiences to leave their homes and endless content-on-demand and purchase a ticket for premium entertainment. The music industry has been navigating this new challenge for years now, by expanding audience sizes through online streaming, and even experimenting with the use of 360-degree video recordings and … Read More