Greenlight Insights Highlights the Transformational Impact of Immersive CAD for Design-Led Product Innovation

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The 2019 Immersive CAD Solutions Market Perspective Provides Insights on Prioritizing Design Technology Investments San Francisco, CA – November 12, 2019 — Virtual and augmented reality are approaching a tipping point of adoption among computer-aided design (CAD)-heavy enterprise verticals. According to Greenlight Insights, virtual and augmented reality viewer and editor solutions offers design organizations the ability to create and review … Read More

Greenlight Insights Will Host XR Summit during IAAPA 2019 in Orlando, FL on November 20

Avatar Greenlight Insights Augmented Reality, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Press Releases, Virtual Reality

Location-Based Virtual Reality veteran Bob Cooney to co-host the event designed for attractions operators, vendors and investors San Francisco, CA, November 7, 2019 – Greenlight Insights will host its 2nd annual XR Summit at IAAPA to provide professionals in the VR/AR and location-based entertainment industries with the latest Location-Based Virtual & Augmented Reality market update, and a forum to exchange … Read More

Greenlight Insights Forecasts Enterprise Virtual Reality Spending to Grow 79% in 2020

Avatar Greenlight Insights Enterprise Transformation, Enterprise xR Intelligence Service, Press Releases, Virtual Reality, Virtual Reality Intelligence Service

San Francisco, CA, November 5, 2019 – Enterprise virtual reality spending is on pace to total US$1.83 billion in 2020, an increase of 79% from 2019, according to the latest forecast from Greenlight Insights. “Spending by enterprise firms on virtual reality will continue to grow unabated in most industry verticals and regional markets to reach nearly US$2 billion in 2020,” said … Read More

Greenlight Insights Announces xRS Asia 2020 in Shanghai, China, 3 June

Avatar Greenlight Insights Augmented Reality, Press Releases, Virtual Reality

Asia’s premier Virtual & Augmented Reality Strategy Conference and Expo announced for July 3rd, 2020 in Shanghai. San Francisco, CA, October 31, 2019 – Greenlight Insights brings the Virtual and Augmented Reality industries’ most informative conference, xRS Week, to Asia. Hundreds of executives leading Virtual and Augmented Reality, together referred to as xR, initiatives will convene in Shanghai for the … Read More

Top VR and AR Companies to be Honored with Greenlight Insights 2019 Innovation Awards at xRS Week

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Greenlight Insights recognizes winners of its prestigious awards at the world’s leading strategy conference for business leaders in VR/AR/XR. San Francisco, October 16, 2019 — Over two hundred organizations were considered for the 2019 Innovation Awards. In the end, a panel of analysts and judges made the difficult selection of the four winners of the Greenlight Insights 2019 Innovation Awards, … Read More

Greenlight Insights Announces Final Speaker Line Up for xRS Week 2019

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VR/AR’s Most Important Executive Conference Set To Take Place Next Week in San Francisco San Francisco, CA, October 14, 2019 – By this time next week, business leaders in the virtual and augmented reality sectors will have gained a critical advantage over their competitors. These executives will have heard from international leaders in VR/AR/XR, will have networked with some of … Read More

Greenlight Insights Study Reveals Importance of Optical Interfaces in Unlocking the True Potential of Augmented Reality

Avatar Alexandra Vidger Augmented Reality, Insight Articles, Press Releases

Adlens and Greenlight Insights Jointly Issue White Paper Ahead of xRS Week 2019 San Francisco, CA,  October 9, 2019 — Ahead of the upcoming xRS Week 2019 conference, Adlens and Greenlight Insights have jointly issued their ‘Optics in Focus: The Vital Role of the Optical Interface in Unlocking the True Potential of Augmented Reality’ white paper. The whitepaper was written … Read More