“Mirror, Mirror on the Wall!” New Greenlight Insights’ Advice to Smart Mirror Vendors on the State of their Augmented Reality Strategy

Avatar Lindsey Wadle Press Releases

Augmented reality (AR) smart mirrors offer a new paradigm for retailers, but are yet to become integral into consumers daily lives. A recent study from Greenlight Insights titled AR Smart Mirrors at CES 2020: A New Retail Paradigm, establishes that smart mirror companies see augmented reality as a differentiator but are naïve in their ability to effectively educate consumers on … Read More

2019 Virtual Reality & Augmented Reality Funding Levels Off At $1.8B, Greenlight Insights Reports

Avatar Lindsey Wadle Press Releases, Venture Capital, Private Equity, and M&A

Virtual reality & augmented reality funding reached a total of $1.8B in 2019, leveling off from 2017’s record-setting high of $2.8B, according to Greenlight Insights, a market intelligence firm dedicated to virtual reality and augmented reality research and analytics. Across the last decade, virtual and augmented reality (xR) has grown from a blip on the radar of investors to a … Read More

Greenlight Insights Identifies PTC as a Standout Vendor in New RealityCheck Report on AR Task Guidance Solutions

Avatar Lindsey Wadle Press Releases

San Francisco, CA – January 6, 2020 — The workplace of tomorrow is here; Internet of Things (IoT) technologies have facilitated connectivity in the workplace to empower the growth of productivity to new heights. Augmented reality (AR) is the latest technology executives in Construction, Manufacturing, and Aerospace industries are embracing to transform task guidance. With the AR Task Guidance solutions … Read More

Greenlight Insights Analysts to Provide Strategic Guidance About Transformative Technologies from CES 2020

Avatar Lindsey Wadle Press Releases

Greenlight Insights, a market intelligence firm providing strategic guidance on the most immersive technologies, is pleased to announce that 4 of our analysts will be available on-site at the CES (Consumer Electronics Show) 2020 from January 7-10 for press interviews and one-to-one business meetings to discuss the most compelling transformative technologies. With an emphasis on immersive technologies, our analysts will focus … Read More

Greenlight Insights Highlights the Transformational Impact of Immersive CAD for Design-Led Product Innovation

Avatar Greenlight Insights Press Releases

The 2019 Immersive CAD Solutions Market Perspective Provides Insights on Prioritizing Design Technology Investments San Francisco, CA – November 12, 2019 — Virtual and augmented reality are approaching a tipping point of adoption among computer-aided design (CAD)-heavy enterprise verticals. According to Greenlight Insights, virtual and augmented reality viewer and editor solutions offers design organizations the ability to create and review … Read More

Greenlight Insights Will Host XR Summit during IAAPA 2019 in Orlando, FL on November 20

Avatar Greenlight Insights Augmented Reality, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Press Releases, Virtual Reality

Location-Based Virtual Reality veteran Bob Cooney to co-host the event designed for attractions operators, vendors and investors San Francisco, CA, November 7, 2019 – Greenlight Insights will host its 2nd annual XR Summit at IAAPA to provide professionals in the VR/AR and location-based entertainment industries with the latest Location-Based Virtual & Augmented Reality market update, and a forum to exchange … Read More

Greenlight Insights Forecasts Enterprise Virtual Reality Spending to Grow 79% in 2020

Avatar Greenlight Insights Enterprise Transformation, Enterprise xR Intelligence Service, Press Releases, Virtual Reality, Virtual Reality Intelligence Service

San Francisco, CA, November 5, 2019 – Enterprise virtual reality spending is on pace to total US$1.83 billion in 2020, an increase of 79% from 2019, according to the latest forecast from Greenlight Insights. “Spending by enterprise firms on virtual reality will continue to grow unabated in most industry verticals and regional markets to reach nearly US$2 billion in 2020,” said … Read More