Shutdown of Augmented Reality Unicorn Blippar: The Good, The Bad, and The Ugly

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Enterprise Transformation, Insight Articles

The following is part of our Enterprise xR Intelligence Service, which includes forecasts, data, and key insights about the use of virtual and augmented reality in the select industrial and enterprise sectors. After internal struggles put its latest round of emergency funding in jeopardy, AR startup Blippar has gone into administration. An external firm will handle the selling off of the company’s … Read More

Epic Games Unveils New App Store, Plans To Feature xR Games

Clifton Dawson, Principal Analyst Apps & Games, Client-Only, Insight Articles, Media & Entertainment

The following is part of our xR Games Intelligence Service, which includes forecasts, data, and key insights about the virtual and augmented reality games market. Epic Games is one of the most well-known and highly regarded consumer brands in the video games industry. Since releasing its debut title in 1991, Epic Games has drastically expanded the scope of activities from being … Read More

I/ITSEC 2018: Momentum Builds for Use of xR in Simulations Industry

Greenlight Insights Client-Only, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles

The training and simulation industry is currently undergoing a significant period of disruption by way of immersive technologies, as stakeholders continue to identify use cases for consumer-grade hardware in the development of fully integrated Live, Virtual, and Constructive (LVC) training and simulation. I/ITSEC 2018 saw a variety of compelling technology exhibitions and specialized sessions which served both to reinforce the … Read More

Deeply discounted VR products are key drivers during China’s Singles Day

Natalie Yue, Analyst China xR Intelligence Service, Client-Only, Insight Articles, Virtual Reality

Since the first “Singles Day” in China on November 11th, 2009, Tmall, an Alibaba eCommerce platform, has offered big discounts on that day each year. This year, Singles Day sales totaled over 200 billion Chinese RMB, or approximately US $28.8 billion. This annual event, which is equivalent to Black Friday in North America, has become very popular, and now extends … Read More

IAAPA 2018: LBE VR System Vendors Demo Next Year’s Attractions

Alexis Macklin, Research Manager Client-Only, Insight Articles, Location-Based xR Intelligence Service

Out-of-home entertainment’s biggest show, International Association of Amusement Parks and Attractions (IAAPA) 2018 Conference & Expo, is kicking off this week and will mark the roll-out of many new VR attractions. The Orlando conference, which begins November 13, will feature VR companies wooing operators with systems that they expect will make the coming year a big one for LBE VR. … Read More

Competition Intensifies As Oculus Joins The Race For LBE VR Supremacy

Alexis Macklin, Research Manager Client-Only, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality

HTC reigns supreme in the out-of-home entertainment market, but Oculus may soon see its growth in its share of venues with deployed virtual reality systems. According to Greenlight Insights’ LBE VR Database, which tracks over 700 global LBE VR locations, HTC Vive is used in 77% of LBE venues with virtual reality system deployments. There is a huge gap between … Read More

Apple, New Markets, and the Future of xR Computing

J.C. Kuang, Analyst Augmented Reality, Client-Only, Insight Articles

Following a disappointing Q1 ‘19 earnings projection from Apple, CEO Tim Cook announced that the company would cease to report on unit sales for its flagship hardware products, including the iPhone, which accounts more than 60 percent of Cupertino’s revenues, according to Bloomberg. While some industry stakeholders grow increasingly skeptical about Apple’s ability to offer disruptive and compelling hardware in … Read More