Two Roads Diverged: What Apple’s Latest Acquisitions Mean For A Future HMD

J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Devices & Technology, Head-Mounted Displays, Insight Articles, Venture Capital, Private Equity, and M&A

Apple’s ARKit: What it means and why it’s important

Apple’s most recent acquisition, Akonia Technologies, is the clearest sign thus far of Apple’s intent to enter the head-mounted augmented reality market. Previous acquisitions in the space have included pass-through AR firm Vrvana, which Apple acquired earlier this year for $30 million. And while Apple has been reluctant in the past to comment on any short or long-term plans to … Read More

Game of Cores: GPU Market Leaders Poised to Shift Positioning

J.C. Kuang, Analyst Client-Only, Devices & Technology, Enterprise Transformation, Insight Articles, Virtual Reality

The recently announced RTX graphics cards from NVIDIA represent a major step in the long-standing journey towards photorealism in consumer graphics. As the euphoria over crypto-mining winds down, the new cards are strongly representative of the company’s renewed interest in controlling the high-end gaming and video rendering market, as stated in a recent revenue report: “Our revenue outlook had anticipated … Read More

StarVR’s New One And One XT Headsets signal A Focus On High-End Enterprise Markets

Clifton Dawson, Principal Analyst Client-Only, Devices & Technology, Insight Articles, Virtual Reality

The successor to StarVR’s eponymous high-end headset was announced this week at SIGGRAPH 2018, and brings with it an unambiguous intent to enter the high-end enterprise market in earnest, positioning itself as a competitor to other hardware platforms, such as the HTC Vive Pro. Our Perspective StarVR, a joint venture between Acer and Starbreeze Studios, have proven their ability to … Read More

New Developments in Ray Tracing Are Leading to Big Gains for Immersive Content

Alexis Macklin, Research Manager Augmented Reality, Client-Only, Insight Articles, Media & Entertainment, Virtual Reality

Real-time ray tracing is coming to computer graphics production, and it will have an outsized impact on immersive experiences across entertainment and enterprise use cases. If content creators hope to create a truly immersive simulated world, the environment will need to be as believable as possible, reacting to light in a natural way. In an oversimplified way, that is what ray-tracing accomplishes. … Read More

New StarVR Devices Indicate Conviction From Acer, Starbreeze

J.C. Kuang, Analyst Client-Only, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

The successor to StarVR’s eponymous high-end headset was announced this week at SIGGRAPH 2018, and brings with it an unambiguous intent to enter the high-end enterprise market in earnest, positioning itself as a competitor to other hardware platforms, such as the HTC Vive Pro. The following is insight from Greenlight Insights as part of our Virtual Reality Intelligence Service, which contains … Read More