Shutdown of Augmented Reality Unicorn Blippar: The Good, The Bad, and The Ugly

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Enterprise Transformation, Insights

The following is part of our Enterprise xR Intelligence Service, which includes forecasts, data, and key insights about the use of virtual and augmented reality in the select industrial and enterprise sectors. Navdy has sent an email out to customers stating that it’s no longer conducting business and is liquidating its assets.

I/ITSEC 2018: Momentum Builds for Use of xR in Simulations Industry

Greenlight Insights Client-Only, Enterprise Transformation, Enterprise xR Intelligence Service, Insights

The training and simulation industry is currently undergoing a significant period of disruption by way of immersive technologies, as stakeholders continue to identify use cases for consumer-grade hardware in the development of fully integrated Live, Virtual, and Constructive (LVC) training and simulation. I/ITSEC 2018 saw a variety of compelling technology exhibitions and specialized sessions which served both to reinforce the … Read More

Deeply discounted VR products are key drivers during China’s Singles Day

Natalie Yue, Analyst Natalie Yue, Analyst Client-Only, Insights, Virtual Reality

Since the first “Singles Day” in China on November 11th, 2009, Tmall, an Alibaba eCommerce platform, has offered big discounts on that day each year. This year, Singles Day sales totaled over 200 billion Chinese RMB, or approximately US $28.8 billion. This annual event, which is equivalent to Black Friday in North America, has become very popular, and now extends … Read More

IAAPA 2018: LBE VR System Vendors Demo Next Year’s Attractions

Alexis Macklin, Analyst Alexis Macklin, Analyst Client-Only, Insights, Location-Based xR Intelligence Service

Out-of-home entertainment’s biggest show, International Association of Amusement Parks and Attractions (IAAPA) 2018 Conference & Expo, is kicking off this week and will mark the roll-out of many new VR attractions. The Orlando conference, which begins November 13, will feature VR companies wooing operators with systems that they expect will make the coming year a big one for LBE VR. … Read More

Competition Intensifies As Oculus Joins The Race For LBE VR Supremacy

Alexis Macklin, Analyst Alexis Macklin, Analyst Client-Only, Insights, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality

HTC reigns supreme in the out-of-home entertainment market, but Oculus may soon see its growth in its share of venues with deployed virtual reality systems. According to Greenlight Insights’ LBE VR Database, which tracks over 700 global LBE VR locations, HTC Vive is used in 77% of LBE venues with virtual reality system deployments. There is a huge gap between … Read More