Oculus Gone: The Declining Value of 3DoF Interfaces

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Virtual Reality, Virtual Reality Intelligence Service

This week, Oculus quietly eliminated Oculus Go from its lineup of offerings on Oculus for Business, the company’s portal for unified VR hardware and software solutions for enterprise clients. The move follows an apparent liquidation of stock as consumer MSRP for the device was permanently cut by $50.  According to the company, “it’s clear that Oculus Quest, with its high-end … Read More

National Retail Federation 2020: More retailers readying to use immersive technologies to drive customer engagement & operational efficiency

Clifton Dawson, CEO Clifton Dawson, CEO Augmented Reality, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles

National Retail Federation 2020- More retailers readying to use immersive technologies to drive customer engagement

The National Retail Federation (NRF) held its annual Retail’s Big Show last week January 12-14 in New York City. NRF 2020 gathered 40,000 attendees to share visionary ideas and new technologies impacting the retail landscape. The Greenlight Insights team tracked the latest immersive technology trends shaping retail emerging from the conference.

Greenlight Perspective 2020: 5 Bleeding-Edge Technologies Leading Enterprise XR Innovation

J.C. Kuang, Analyst J.C. Kuang, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Smart Displays, Software

In 2019, the market for cutting-edge immersive technology was driven significantly by adoption from business clients. High-end hardware and software from companies like Varjo and PTC offered compelling evidence for the usability and revenue-generating potential of enterprise xR deployment.  In 2020, Greenlight Insights expects to see significant disruption in enterprise xR from the following emerging technologies: Embodied Computing The intrinsic … Read More

Top 3 Trends in Industry 4.0 From Automation Fair 2019

J.C. Kuang, Analyst J.C. Kuang, Analyst Client-Only, Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software

Rockwell Automation’s annual Automation Fair in Chicago, Illinois brings together leaders in manufacturing and factory operations to showcase the latest trends and innovations in automation. Increasingly, the show plays host to major partner companies in the software and information technology industry, such as Cisco, Microsoft, and PTC, in service of increasing the visibility of Industry 4.0 workflows and educating stakeholders … Read More

How Onshape Will Help PTC Capture The CAD Cloud

J.C. Kuang, Analyst J.C. Kuang, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Insight Articles, Software, Venture Capital, Private Equity, and M&A

This week, PTC, the global IoT software and services company, announced the acquisition of Onshape, a leading provider of computer-aided design (CAD) software-as-a-service solutions for $470 million. PTC’s acquisition of Onshape adds significant value to the company’s offerings, especially its flagship software products for product lifecycle management (PLM) and CAD.  The deal represents the largest disclosed acquisition in dollars by … Read More

Augmented Reality Task Guidance Solutions 2019

As part of its RealityCheck series of syndicated research, Greenlight Insights offers a first-of-its-kind analysis of established providers of augmented reality task guidance solutions for connected workers, examining core proficiencies across different use cases, in order to aid IT buyers and strategists to determine the ideal product for their particular organizational needs.