Release Date: January 2020
Greenlight Perspective 2020: Themes Defining XR for Out of Home Entertainment in the Year Ahead
Alexis Macklin, Research Manager Augmented Reality, Devices & Technology, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality
The use of immersive technology in the out-of-home entertainment sector has expanded quickly in 2019 and is set for another big year in 2020. Lionsgate opened an immersive theme park in China in the summer, built with numerous virtual and augmented reality experiences. Dave and Buster’s continued to expand the role of virtual reality in its venues with new test … Read More
IAAPA 2019: Virtual Reality Highlights
A special report for subscribers with exclusive analysis of key announcements, expo floor buzz, and other highlights from IAAPA 2019.
Greenlight Insights Will Host XR Summit during IAAPA 2019 in Orlando, FL on November 20
Greenlight Insights Augmented Reality, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Press Releases, Virtual Reality
Location-Based Virtual Reality veteran Bob Cooney to co-host the event designed for attractions operators, vendors and investors San Francisco, CA, November 7, 2019 – Greenlight Insights will host its 2nd annual XR Summit at IAAPA to provide professionals in the VR/AR and location-based entertainment industries with the latest Location-Based Virtual & Augmented Reality market update, and a forum to exchange … Read More
XR Summit at IAAPA 2019
Greenlight Insights will host its 2nd annual XR Summit at IAAPA to provide professionals in the VR/AR and location-based entertainment industries with the latest Location-Based xR market update, and a forum to exchange insights and network.
Adobe Prioritizes Immersive 3D Content Creation at MAX 2019 | Greenlight Insights Podcast
Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Imaging & Video, Location-Based xR Intelligence Service, Media & Entertainment, Podcasts, Virtual Reality Intelligence Service
Adobe MAX is a yearly celebration of the company’s users, marked with announcements of new products and tools Creative Cloud subscribers can start mastering as soon as it has been announced, in addition, to a sneak-peek into research developments in coming years. This year, Adobe focused on developments of two emerging software technologies: machine learning and immersive media. The company’s … Read More
Best Practices for Implementing Location-Based XR Use Cases: Key Insights from xRS Week 2019 for Entertainment Leaders
Release Date: October 31, 2019 Subscribers Only This product is included in: Entertainment leaders can prepare their organizations by focusing on seven imperatives: adaptation, differentiation, localization, storytelling, competitive play, shared experiences, and interactive marketing.