Location-Based Virtual Reality: 2017 Q4 Update

LBVRE Market Report Q4 2017 Update

Release Date: November 2017 Already have a account? Sign in to view this research. Revenue forecasts are delivered as Excel file. Related Research: DATA & INSIGHTS QUARTERLY UPDATES ANALYST SUPPORT

Digital Domain’s New VR Theatre Concept Provides Studios Blueprint for Virtual Reality Content Distribution

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

Earlier this week, Digital Domain, a top Hollywood visual effects company, announced a new collaboration with Poly Capital and Hony Capital, to establish Digital Domain Space, a new brand of virtual reality (VR) experience centers, throughout China.

Retail VR: A Potential Perfect Fit for Location-Based VR

Avatar Greenlight Insights Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality

retail vr

In order for location-based virtual reality experiences (LBVREs) to be successful, they need a combo of factors. The area must have high foot traffic with a population open to trying new experiences. It also helps if this foot traffic is made up of consumers with high disposable incomes. Therefore, in many cases, physical retail stores are the perfect venue to provide … Read More

New Report: Location-Based Entertainment Brings New Opportunity for Virtual Reality Companies

Avatar Greenlight Insights Location-Based Entertainment, Location-Based xR Intelligence Service, Press Releases, Virtual Reality

Location-based VR entertainment (LBVRE) is emerging as one of the the fastest growing sectors in VR. Several LBVRE technology companies have raised considerable investment rounds in the first quarter of 2017 and more investment is likely to come. When analyzing data from Greenlight Insights’ VR/AR Funding Database of more than 400 venture deals from 2011 to 2016, LBVRE-specific companies raised … Read More

A Small Boon for the Industry: IMAX’s New $50M VR Fund

Clifton Dawson, CEO Clifton Dawson, CEO Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service

Earlier this month, IMAX announced a new $50 million virtual reality fund with other strategic investors to help finance the creation of at least 25 interactive VR content experiences over the next three years for use across all VR platforms, including in IMAX VRâ„¢ centers. The IMAX’s investment fund is a small, but important development for the company and for the VR … Read More