Interactive Narratives Bring New Depth to xR Storytelling

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Imaging & Video, Insights, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Over the last few years, subscription video on demand (SVOD) has created a platform where viewers could watch an almost endless library of content whenever they wanted, taking control away from broadcasters and cable companies. Now, interactive videos are primed to disrupt the entertainment ecosystem again.   Interactive, choose-your-own-adventure content is turning a traditional production on its head, gamifying the … Read More

Meet Valve Index: SteamVR’s Latest Flagship Joins Next-Gen Virtual Reality Lineup

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Head-Mounted Displays, Insights, Virtual Reality, Virtual Reality Intelligence Service

After official confirmation of the validity of several leaks published this week, Valve has announced its intent to release its new VR HMD, called Valve Index, to the public on June 15. In addition to the device’s name and certain physical features like a manual IPD adjustment switch, which an earlier teaser revealed, other key features including a 90Hz refresh … Read More

Quest is Oculus’ Biggest Bet Yet on Social Virtual Reality

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Client-Only, Head-Mounted Displays, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Oculus is prepping Quest to appeal to a new, highly sought after segment of consumers embracing virtual reality for entertainment purposes. However, unlike the launches of Go, Rift, or even the Touch controllers, Oculus is launching its newest headset with its largest and most diverse lineup of titles yet. Greenlight Insights is prepping to field the 2019 VR and AR … Read More