Greenlight Perspective 2020: Virtual Reality Becomes Truly Cable-Free

Ramon Conopio, Analyst Ramon Conopio, Analyst Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Virtual reality technology Oculus quest with hand tracking

One of the biggest advancement of 2019 was the release of the standalone Oculus Quest headset, which delivers immersive virtual reality experiences without an external, tethered PC. Having its own processor restricts the device to a lower display resolution and lower refresh rate. To solve this, the company introduced Link, a feature that gives Quest access to Rift content and … Read More

CES 2020 Preview: 5G and XR Displays to Headline

Avatar Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Telecommunications, Virtual Reality, Virtual Reality Intelligence Service

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas is the annual showcase of technology innovation that will change the future of different industries. As virtual and augmented reality (“xR”) has developed into dynamic markets, the technologies’ presence at CES has become more prominent. In this article, Greenlight Insights gives their predictions of what is to come at CES 2020 taking place … Read More

Greenlight Insights Forecasts Enterprise Virtual Reality Spending to Grow 79% in 2020

Avatar Greenlight Insights Enterprise Transformation, Enterprise xR Intelligence Service, Press Releases, Virtual Reality, Virtual Reality Intelligence Service

San Francisco, CA, November 5, 2019 – Enterprise virtual reality spending is on pace to total US$1.83 billion in 2020, an increase of 79% from 2019, according to the latest forecast from Greenlight Insights. “Spending by enterprise firms on virtual reality will continue to grow unabated in most industry verticals and regional markets to reach nearly US$2 billion in 2020,” said … Read More

Adobe Prioritizes Immersive 3D Content Creation at MAX 2019 | Greenlight Insights Podcast

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise Transformation, Enterprise xR Intelligence Service, Imaging & Video, Location-Based xR Intelligence Service, Media & Entertainment, Podcasts, Virtual Reality Intelligence Service

Adobe MAX is a yearly celebration of the company’s users, marked with announcements of new products and tools Creative Cloud subscribers can start mastering as soon as it has been announced, in addition, to a sneak-peek into research developments in coming years. This year, Adobe focused on developments of two emerging software technologies: machine learning and immersive media. The company’s … Read More

Facebook 3Q19 Results: Virtual Reality, Oculus Quest Drive Facebook’s Non-Ad Revenues

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Media & Entertainment, Virtual Reality, Virtual Reality Intelligence Service

Facebook reported fiscal 3Q19 revenues of $17.7 billion, up 29% year-over-year and beating the $17.37 billion consensus estimate. Payments & Other Fees revenue, which includes sales of Oculus Quest and Rift S, were $269 million for the quarter, up 43% year-over-year.