GoPro Adjusts Approach on 360 Cameras with Fusion

Alexis MacklinAnalysis, Virtual Reality

gopro fusion

GoPro has released Fusion, its newest 360-degree camera, to a select group of influencers. The new dual lens camera is a new venture for GoPro, straying away from the 360-degree camera arrays the company released last year. The once dominating action camera company has struggled over the past year, with a $400 million drop in revenue from 2015 to 2016. … Read More

Why Nokia and Xiaomi’s Recent Patent Deal is Important for Mobile VR

Alexis MacklinAnalysis, Virtual Reality

Nokia announced the company has entered a patent licensing and purchase deal with Xiaomi. The patent and partnership deal will cover diverse topics from cellular, network equipment, IoT, VR, AR and AI. The amount of the deal has not been disclosed. Last year, Xiaomi purchased over 1,500 Microsoft patents to further push Xiaomi phones into the U.S. market. The deal brought pre-installations … Read More

Retail: A Potential Perfect Fit for Location-Based VR

Colin McMahonAnalysis, Virtual Reality

In order for location-based virtual reality experiences (LBVREs) to be successful, they need a combo of factors. The area must have high foot traffic with a population open to trying new experiences. It also helps if this foot traffic is made up of consumers with high disposable incomes. Therefore, in many cases, physical retail stores are the perfect venue to provide … Read More