Innovation in Immersive Media & Entertainment
Greenlight Insights offers research covering the audiences, channels, and technologies related to immersive media & entertainment, including gaming, cinematic, social, and branded applications.
Virtual reality and augmented reality are radically changing the way we live and how media is created and consumed. Greenlight Insights stays on the cutting edge of what drives the virtual reality and augmented reality ecosystems. Our research reveals key insights for devising innovative strategies around 360 degree video, location-based entertainment, immersive media, and more.
Companies operating within and adjacent to the immersive technologies industries need to understand the dynamics, the competition, new technologies, unique positioning, what firms to watch, potential partners and what it will take to survive and be successful in this marketplace.
Greenlight Insights keeps our clients on the cutting edge of virtual and augmented reality so they lead confidently.
Greenlight Insights' Market Forecast is based on a market model specific to the dynamics of the spending on Digital Content & Immersive Media including 360 degree video and identifies the key influencing factors about which assumptions are made.
State of the Technology Reports monitor the evolution of technology trends across thousands of global companies. We identify trends affecting key areas of industry disruption, such as Spherical Cameras, Haptic Technologies, and Rendering Engines.
|GDC 2019: xR & The State of Play||March 2019|
|2019 Augmented Reality Consumer Report||March 2019|
|2019 Virtual Reality Consumer Report||March 2019|
|Location-Based Virtual Reality: 2019 Q1 Update||March 2019|
|2019 Location-Based Entertainment VR/AR Survey—Key Findings||February 2019|
|Spherical Cameras Market Review 2019||January 2019|
|Location-Based VR Highlights from CES 2019||January 2019|
|Special Report: The State of Location-Based Virtual Reality in China 2019||December 2018|
|IAAPA 2018: Trends in Location-Based xR||November 2018|
|Location-Based Virtual Reality: 2018 Market Report||September 2018|
|Siggraph 2018: Immersive Content||August 2018|
|The Future of VR eSports: Market Report 2018||August 2018|
|Location-Based Virtual Reality: 2017 Q4 Update||November 2017|
|Virtual Reality Location-Based Entertainment: 2017 Market Report||June 2017|
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