New Developments in Ray Tracing Are Leading to Big Gains for Immersive Content

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Client-Only, Insights, Media & Entertainment, Virtual Reality

Real-time ray tracing is coming to computer graphics production, and it will have an outsized impact on immersive experiences across entertainment and enterprise use cases.

If content creators hope to create a truly immersive simulated world, the environment will need to be as believable as possible, reacting to light in a natural way. In an oversimplified way, that is what ray-tracing accomplishes. With the latest developments in ray tracing, objects in immersive media, games, and simulations are achieving new heights in a realistic interaction.


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