2017 Virtual Reality Consumer Report

Uncover the biggest trends in virtual reality. Get a comprehensive, data-driven report on 2,000+ consumer use, spending, and sentiment of major products, applications, content, and more.


Full Report: $995
Full Report & Flash Notes: $2,495
Release Date: May 16, 2017

2017 VR Consumer Data
Total U.S. Respondents
2,010
Headset Owners
900
Report Pages
45
Tables & Charts
37
Now in its 3rd year, the 2017 Virtual Reality Consumer Survey provides empirically-based insights into a broad scope of topics relating to consumers and virtual reality.

Report Benefits:

  • Examine demographics & usage dynamics
  • Discern purchase drivers
  • Understand the role of content, pricing and more
  • Identify what’s next social VR

  • View Table of Contents

    Consumer Flash Notes

    Consumer Flash Notes help create selling stories for executive presentations. The reports provide data-based roadmaps for product development, marketing, consumer engagement and more.

    All Consumer Flash Notes feature survey data and analysis of more than 2,000 respondents, providing must-have insights and information product managers, strategic planners, and marketers.

    generation vr
    vr cultures
    millennials vr
    vr pricing
    vr games
    social vr
    vr marketing
    vr topics
    Access the Latest Insights



    Our research has been cited in

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    Survey Overview

  • Greenlight Insights conceived and wrote all questions and materials used in the survey.
  • Denominator for this survey is internet-connected U.S. adults.
  • Survey is designed to be <15 minutes in length with three main sections: demographics, attitudes and preferences, and adoption trends.

  • Demographics

  • Demographics include age, income, education, household size, gender, race, employment, and zip code.
  • Technology adoption includes device ownership, smartphone use, active app use, social media use.

  • Data Quality

  • Respondent Quality: Each year, we employ Research Now for survey sampling and/or to deploy our survey. To ensure data quality, Research Now authenticates all respondents and further validates against third-party data sources. Additionally, flash/cookie-based technologies are used to ensure there are no duplicate respondents. Industry standards for screening bad completes are used such as red herring questions and monitoring time for speeders.
  • Response Quality: Free response qualifying questions are used to validate whether a respondent had truly adopted the technology. All free responses are reviewed and coded by Greenlight Insights—respondents with invalid answers are not included in overall adoption metrics.