Is Augmented Reality the Next Big Concert Hit?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Client-Only, Insights, Large Displays, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment

In this age of elaborate music festivals, high-budget halftime shows, and ever more amazing mega-tours, artists are constantly looking for new ways to make a splash. In the competition to create the most memorable shows, the big stars of the music industry are experimenting with innovative stage design, special effects, and technology.

Augmented reality is the latest technology for artists and stage designers to experiment with. After the short lifetime of broadcasting live concerts in 360-degree video, show promoters are wondering if AR will add excitement and value to live performances.


The remainder of this analysis is restricted to Intelligence Service subscribers. Contact us to receive our Intelligence Services.