Virtual reality provides new and profound ways for consumers to directly engage and interact with products or virtual experiences. This has marketers and experience designers intrigued about the prospects of interaction and engagement with their respective brands in virtual worlds or environments. The challenge for executives now is to understand how to leverage this new technology to create a clear and measurable impact on their business.
Developing for VR platforms, whether it be mobile or desktop VR systems, requires a significant investment in both time and production costs. However, developing for an emerging medium with evolving best practices adds an entirely new layer of risk. In an effort to mitigate some of that risk, Greenlight Insights embarked upon a new user study to determine if analytics could provide measurable insight and data on consumer experiences within VR.
The study leveraged Ease VR’s methodology and technology to capture user analytics and understand the impact of VR applications on various human factors. The study measured human factors such as emotional responses, comfort, dizziness, headaches, nausea, excitement, happiness, sadness, scariness and presence – vital components to take into account for exceptional VR experiences. The study, conducted in December 2015, selected forty-two (42) participants. The resulting whitepaper, which is sponsored by YouVisit, will examine the results of the virtual travel experiences tested.
The results presented in this free research indicate that many types of VR experiences may be ready for primetime.
For more analytics on virtual and augmented reality, join Greenlight Insights at the 2016 VR Analytics Web Summit on March 15th & 16th. The summit will feature industry stars discussing intelligence, gaming, sports and more. Plus, an exclusive session will feature live demos showcasing VR analytics providers. Register now.
YouVisit has one of the world's largest collections of interactive VR content. Individual users can easily create, share, and enjoy VR content on their VR headsets, mobile devices, and desktops.
For more information, visit www.youvisit.com.
About Ease VR
Ease VR is a purpose-built analytics platform for digital realities. It has the ability to capture, measure and analyze human experiences in VR environments.
For more information, visit www.easevr.com.