Our next gen approach for a next gen medium.

Our research combines expert analysis, proprietary panel insights, and transaction-level data. Our team has experience spanning major research firms, including Nielsen and Accenture, and digital disruptors, such as Snap, Inc. and PepsiCo.

Guiding Principles

  • Be balanced with qualitative and quantitative data
  • Contain financial and non-financial perspectives
  • Reflect strategic and tactical issues
  • Satisfy all key stakeholders
  • Be consistent in collection and analysis
  • Be grounded in conservative standards
  • Come from credible sources


  • Market Analysis

    What we track:

  • Market forecasts for a minimum of 10 years of all the mentioned segments, sub segments and the regional markets
  • Market share assessments for the regional and country level segments
  • Market share analysis of the top industry players
  • Market trends (drivers, constraints, opportunities, threats, challenges, investment opportunities)
  • Competitive landscaping mapping the key common trends
  • Company profiles with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

  • Market Forecasts

    Greenlight Insights’ forecasts Unit Shipments, Revenues, Average Selling Prices, and Active Users for the technologies in which we specialize.

    All forecasts are updated semi-annually and focus on worldwide coverage. They include discussion and analysis of market conditions, technologies, competitive environments, and product and market segment lifecycles that will impact growth rates.

    Forecasts are available by the following attributes:

  • By Categories
  • By Market
  • By Device or Content Type
  • By Vertical
  • By Form Factor
  • By Region
  • The forecasts are built on layers of drivers and assumptions. Each layer behaves independently from other layers. The results are based on the interaction of these multiple drivers, generating estimates that are proprietary and distinctive to Greenlight Insights’ methodology.


    Industry Benchmarking

    Greenlight Insights, together with several VR/AR communities around the world conducts a semi-annual industry executive survey. The proprietary study uncovers the outlook of vendors and commercial end-users across all sectors of the industry for the near term and the next few years. The findings cover survey respondents’ expectations for:

    • Global industry growth
    • Business performance and expectations
    • Platform, pricing and distribution strategy
    • Production costs
    • Investment needs
    • Marketing efficacy
    • Industry challenges and opportunities

    New Products

    Greenlight Insights continuously maintains RealitySpecsTM, an online database of hundreds of virtual and augmented reality hardware product specifications, briefs, manufacturer literature, screenshots, and news.

    Financial Transactions

    Greenlight Insights tracks venture capital and acquisition activity for companies at the intersection of virtual reality, augmented reality, and technology. This means that the venture funding tracked only includes technology-enabled companies, whether they focus on hardware, the distribution of content, or the process of bringing breakthrough products to market.

    Funding tracked includes debt, venture rounds, and growth equity but excludes lines of credit (working capital) and cash/equity exclusively associated with M&A activities.

    Deals data is gathered based on publicly available resources (press releases, news outlets, SEC filings, etc.) and supplemented with CapitalIQ and Crunchbase’s venture data.


    Consumer Insights

    Survey Overview

    Greenlight Insights conceives and writes all questions and materials used in its surveys. Denominator for all consumer surveys is internet-connected U.S. adults. Surveys are designed to be <20 minutes in length with main sections: demographics, attitudes and preferences, and adoption trends.

    Respondent Quality

    We employ reputable third-party panel providers for survey sampling. To ensure data quality, Greenlight Insights authenticates all respondents and further validates against third-party data sources. Additionally, flash/cookie-based technologies are used to ensure there are no duplicate respondents. Industry standards for screening bad completes are used such as red herring questions and monitoring time for speeders.