2018 Augmented Reality Industry Report

Uncover the biggest trends in augmented reality. Get a comprehensive, data-driven report on 2,000+ consumer sentiment on AR, head-mounted displays, games, media & applications, marketing campaigns, and more.


Release Date: May 2019

2019 Augmented Reality Consumer Report provides empirically-based insights into a broad scope of topics relating to consumers and augmented reality.
The full report features analysis on the following topics:
  • Demographics and psychographics of likely future HMD owners
  • Media consumption, shopping, and lifestyle┬ábehaviors of likely future HMD owners
  • Attitudes and intentions for different types of mobile AR, social, and more
  • Usage and willingness to spend on different types of AR consumer applications
  • Exposure and effectiveness of AR marketing campaigns