2019 Virtual Reality Consumer Report

Uncover the biggest trends in virtual reality. Get a comprehensive, data-driven report on 2,000+ consumer sentiment on virtual reality, products, games, media & applications, and more.


Release Date: April 2019

Now in its 5th year, the 2019 Virtual Reality Consumer Study & Report provides empirically-based insights into a broad scope of topics relating to consumers and virtual reality.
The full report features analysis on the following topics:

  • Demographics and psychographics of current & future HMD owners
  • Media consumption, shopping, and lifestyle┬ábehaviors of current HMD owners
  • Attitudes and intentions for different types of social, location-based VR, and more
  • Usage and willingness to spend on different types of VR content
  • Exposure and effectiveness of VR marketing campaigns