Adobe MAX 2019: Unleashing Creativity with Immersive Media
This report contains the top stories from the show, what caught our eye, and other insights from the analyst team attending Adobe Max 2019.
Release Date: November 8, 2019
Greenlight Insights attended the Adobe Max 2019 conference for creative professionals to understand the vendor's vision for immersive media solutions and how they align with the company's creative, digital documents, and customer experience management businesses.
This year, new tools that support 3D and AR content creation were announced at Adobe MAX 2019, laying a foundation for further investments in immersive media for years to come.
This report summarizes the event's key announcements, Adobe's competitive position, and the obstacles Greenlight Insights believes Adobe and its customers must overcome to make its vision a reality.