Location-Based Entertainment VR/AR Survey—Key Findings

Greenlight Insights ran a global benchmarking survey to understand how these organizations have been investing in and benefiting from VR/AR.

Release Date: April 2019

Operators in the location-based entertainment industry are increasingly investing in immersive entertainment platforms, technologies and content—using next-generation entertainment to attract new consumers and increase attraction revenues.

Greenlight Insights ran a global benchmarking survey to understand how these organizations have been investing in and benefiting from VR/AR. This report summarizes the key findings of the study.