The Snapchat Camera

This report analyzes how Snap’s AR platform investments factor into expanding the social media giant’s role beyond photo and short video sharing.

Release Date: April 29, 2019

Snapchat now has more than 180m daily users. These users spend an increasingly vast amount of time engaging with augmented reality lenses - in 2018 nearly 33 million lenses were viewed each day. The social communications & media service now generates $1.3bn per year and takes in as much as 6 percent of global mobile video advertising revenue. But growth can no longer come predominantly from new users in developed markets, but must come from greater existing user engagement, new ad products, and improved ad sales, such as from Snap's AR lenses platform.
The The Snapchat Camera report features:

  • Executive Summary
  • Background
  • Current Trends
  • Race for the AR Camera Intensifies
  • Changing the Trajectory
  • Building a Solid Future