2019 VR Headset Owners Segmentation Report

A 360-degree view of the virtual reality headset market that segments owners on the basis of their multifaceted demographics, behavior, preferences, and investment across the VR platforms on which they own.


Release Date: February 14, 2019

The VR Headset Owners Segmentation Report features:

  • Segmentation of VR headset owners by key demographics
  • Media consumption habits, including gaming, eSports, social media, TV & other media
  • Brand familiarity and ownership by key manufacturers
  • Device usage by platform type
  • Planned apps and content spending
  • Preferences for VR apps and content by title, gaming genre, and price points