Chart of the Month: Retail Sales During Holiday Shopping Season Show Strong PSVR Sales

Natalie YueAnalysis, Virtual Reality

  • Greenlight Insights sees strong U.S. sales of virtual reality headsets at big box retailers during holiday shopping season.
  • From December 18 to December 26, California, Florida, and Illinois had the highest sell-through rates for Sony PlayStation VR units at tracked retail locations.
  • Greenlight Insights projects 2018 will see strong sales of existing VR headset models, potentially surpassing steadily increasing unit shipments levels from 2017.

With Christmas firmly in the rear-view mirror, we are starting to see initial results from online and offline retail sales during the 2017 holiday shopping season. Using information collected from a panel of leading national retailers that provide data covering in-store and online inventory levels, our tracking data indicates spending among U.S. consumers buying virtual reality headsets was strong the week prior to Christmas (12/18/17-12/26/17) with a nationwide sell-through rate reaching 36.7% for some product models. Sales were particularly high among those shoppers buying Sony PlayStation VR headsets and bundles, which have benefited from recent price reductions. 

Greenlight's comprehensive research & analytics on the virtual and augmented reality industry is trusted by leading brands across the globe. Become a member and start receiving access to exclusive market intelligence.