New StarVR Devices Indicate Conviction From Acer, Starbreeze

J.C. Kuang, Analyst J.C. Kuang, Analyst Client-Only, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

The successor to StarVR’s eponymous high-end headset was announced this week at SIGGRAPH 2018, and brings with it an unambiguous intent to enter the high-end enterprise market in earnest, positioning itself as a competitor to other hardware platforms, such as the HTC Vive Pro. The following is insight from Greenlight Insights as part of our Virtual Reality Intelligence Service, which contains … Read More

Five Things To Know About Microsoft Mixed Reality

Clifton Dawson, CEO Clifton Dawson, CEO Augmented Reality, Virtual Reality

Microsoft HoloLens

In 2016, it was announced Microsoft and several of their top technology partners were planning to release a slate of Windows Mixed Reality headsets powered by Microsoft’s Windows 10 operating system. When added to the Microsoft HoloLens product line, the new headsets create an impressive VR/AR portfolio and are expected to have several broad implications for platform and application developers. … Read More

A Strategy Planner’s Review of Microsoft Build Conference 2017

Clifton Dawson, CEO Clifton Dawson, CEO Insight Articles, Virtual Reality

Microsoft VR Platform

Microsoft Build Conference 2017 was held May 10 -12 in Seattle, WA. The three day conference is the company’s annual event aimed at application developers and software engineers using Microsoft technologies. Although the Microsoft Build Conference is hosted for the development community, there are several important implications for strategy analysts in the immersive technology and creative industries. Here’s what every planner should need about … Read More

Greenlight Report, Issue 30: Acer Planning VR Products

Avatar Stevi Rex Insight Articles

Is a solution to Mobile VR’s positional tracking problem arriving sooner than expected? How will VR and AR impact small businesses? These are a few questions we answer in the Greenlight Report newsletter. Click the image below to read the full issue.