Snap’s New Lens Studio To Usher New Wave of AR Content

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Insights, Media & Entertainment

Snap, a leading image messaging and multimedia platform, released its second application this week – and it has everything to do with augmented reality. The company released Lens Studio, an AR content creation app, currently available as a free download for both Mac and Windows computers. Lens Studio is similar to the internal design platform the Venice, CA-based company uses … Read More

What To Watch For During This Year’s NewFronts

Clifton Dawson, CEO Clifton Dawson, CEO Insights, Media & Entertainment, Virtual Reality

The conversation between digital media properties, brands and media buyers about the value of virtual reality as new advertising format will continue to heat up, with the global virtual reality industry is predicted to grow to $7.1 billion in 2017. Greenlight Insights also predicts that by 2017, advertising spending on 360-degree video and branded content will begin to accelerate. At … Read More

VRLA Recap: Insights from Roundtable with Virtual Reality’s Top Consumer Researchers & Execs

Avatar Greenlight Insights Insights

Greenlight Insights hosted a CX Roundtable during VLRA with The Nielson Company

Last Friday Greenlight Insights co-hosted the Consumer Insights Roundtable during the Virtual Reality Los Angeles (VRLA) 2017 Expo with The Nielsen Company for select studio and marketing executives specifically interested in the virtual reality space. Greenlight Insights’ Clifton Dawson ran an interactive session regarding the State of Virtual Reality Consumer Adoption (you can read a full report here). Here are some … Read More

Virtual Reality Helps Hyundai Outshine Competition in Super Bowl Ad Lineup

Clifton Dawson, CEO Clifton Dawson, CEO Insights

Leading brands spend millions for a coveted ad spot during the Super Bowl with brands spending as much as $5 million for 30 seconds. While Samsung and Intel prominently featured virtual reality, Hyundai displayed one the most impressive advertisements of f a brand awareness and messaging campaign using VR. Hyundai used VR and satellite technology to show U.S. military troops … Read More