The Amazing Race: How Stakeholders are Readying xR Platforms for Mass Adoption

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Head-Mounted Displays, Insights, Software, Virtual Reality, Virtual Reality Intelligence Service

The importance of platforms, defined here as centralized groups of apps, first-party services, operating systems, and hardware, cannot be overstated in evaluating the progress of companies driving the next wave of xR adoption. Many major companies in the VR and AR space have begun 2019 by making important advances in the race to build a complete and compelling platform for … Read More

Two Steps Back: iOS Update Threatens xR Adoption Online

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insights, Interfaces

Recent developer documentation states that, as part of the latest update to its Safari mobile browser (within the upcoming iOS 12.2 update), Apple will no longer allow applications or websites to directly access orientation and acceleration data from a handset’s internal sensors. Instead, end-users will need to to opt-in to allowing data access from third parties. iOS 12.2 in context … Read More

Apple, New Markets, and the Future of xR Computing

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Client-Only, Insights

Following a disappointing Q1 ‘19 earnings projection from Apple, CEO Tim Cook announced that the company would cease to report on unit sales for its flagship hardware products, including the iPhone, which accounts more than 60 percent of Cupertino’s revenues, according to Bloomberg. While some industry stakeholders grow increasingly skeptical about Apple’s ability to offer disruptive and compelling hardware in … Read More

Apple Event: New Apps Hint Towards Future Mass AR Adoption

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Insights

Apple’s fall event is known for its announcements of the upcoming iPhones, watches, and Macs, but ARKit applications are becoming a small yet consistent staple. Apple featured two new applications, Galaga AR and Homecourt. Directive Games’ Galaga AR putts an immersive multiplayer twist on the classic 80’s arcade game. The game is the first game to be announced in Apple’s AR Arcade Series. … Read More

Smartglasses Are Here, But Are Consumers Ready?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Insights

2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of … Read More

Two Roads Diverged: What Apple’s Latest Acquisitions Mean For A Future HMD

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Client-Only, Devices & Technology, Insights

Apple’s ARKit: What it means and why it’s important

Apple’s most recent acquisition, Akonia Technologies, is the clearest sign thus far of Apple’s intent to enter the head-mounted augmented reality market. Previous acquisitions in the space have included pass-through AR firm Vrvana, which Apple acquired earlier this year for $30 million. And while Apple has been reluctant in the past to comment on any short or long-term plans to … Read More

A Waiting Game: The Highly Anticipated Entry of Apple in the Head-Mounted Display Market

Clifton Dawson, CEO Clifton Dawson, CEO Augmented Reality, Insights

The Highly Anticipated Entry of Apple in Head-Mounted Display Market

Since Apple’s introduction of ARKit on June 5, technology, entertainment, and marketing executives have become increasingly focused on the future augmented reality products will be revealed by the consumer electronics giant. With all this in mind, this article compilation of Apple’s hardware and software philosophies for the future of AR outlines some of the major considerations in bringing such a device to market. Hardware Obviously, … Read More