Despite Mixed Media Reviews, Early Magic Leap One Creators Share Positive Reactions Online

Jason Rhee Analysis, Augmented Reality, Devices & Technology

The Magic Leap One Creator Edition debuted on August 8th for $2,295. Many developers immediately took to social media to share their reactions about the long-awaited augmented reality headset. We tracked hundreds of Twitter postings about the Magic Leap One, and performed a sentiment analysis. Between August 8th and September 1st, 72% of Tweets including the hashtags #MagicLeap and #MagicLeapOne were … Read More

Smartglasses Are Here, But Are Consumers Ready?

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Augmented Reality

2018 has already marked an important year for AR head-worn displays, most notably with the Magic Leap One release. This week Apple acquired Akonia Technologies, which represents a clear step towards an eventual consumer product. AR-enabled smartglasses are increasingly being marketed to consumers, a departure from recent years of focus on the enterprise users, but are consumers ready for the future of … Read More

Case Study: Amazon’s Lesson In Enteprise AR And Privacy

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality, Business Transformation

While giant OEMs and software/hardware companies scramble to research and develop the next generation of augmented reality headwear, massive advancements are being made in areas such as information display, computer vision, and processor engineering. However, hardware manufacturers have yet to contribute any meaningful solutions to one of AR’s most pressing obstacles. Increasing anxieties over personal privacy and data security, as … Read More

Microsoft and GE Drive Industrial XR With IoT Innovation

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Business Transformation

Microsoft’s new partnership with GE has major implications for the company’s future. The union is poised to affect General Electric’s customer facing IoT business, as well as its backend IT operations. As major global leaders on opposite ends of industrial IoT, both companies have ample experience in innovating new platforms and ecosystems which enable efficient and productive piloting piloting of new … Read More

Enterprise AR Solutions Piloting Features for Consumer Markets

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Augmented Reality

Enterprises utilizing augmented reality create an ecosystem for their employees to customize the way data is visualized while driving innovation in collaborative solutions. Features that are being developed in this sector have the opportunity to disrupt the consumer markets –  ranging from immersive education/training to social experiences that create empathetic collaboration. Consumers can enhance their relationship with AR technology and … Read More

Micro-Displays, AI & XR @ Display Week 2018

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Client-Only

The following is insight from Greenlight Insights as part of our VR/AR Market Tracker and Intelligence Service, which contains data, analysis, and insights. Greenlight Insights attended Display Week 2018 in Los Angeles, hosted by the Society for Information Display. Here are our major insights from the conference for the future of XR.

JPEG XS: Streaming VR Lighter, Better, Faster, For Less

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Business Transformation, Devices & Technology

Conditions are becoming more and more favorable for businesses striving to incorporate VR technologies into their offerings or workflows. As April draws to a close, the Joint Photographic Experts Group is expected to finalize deliberations and implement a groundbreaking new format which takes full advantage of modern broadband networks. JPEG XS, a successor to JPEG format, is ideal for streaming … Read More