Apple Event: New Apps Hint Towards Future Mass AR Adoption

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Augmented Reality

Apple’s fall event is known for its announcements of the upcoming iPhones, watches, and Macs, but ARKit applications are becoming a small yet consistent staple. Apple featured two new applications, Galaga AR and Homecourt. Directive Games’ Galaga AR putts an immersive multiplayer twist on the classic 80’s arcade game. The game is the first game to be announced in Apple’s AR Arcade Series. … Read More

Two Roads Diverged: What Apple’s Latest Acquisitions Mean For A Future HMD

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality, Devices & Technology

Apple’s ARKit: What it means and why it’s important

Apple’s most recent acquisition, Akonia Technologies, is the clearest sign thus far of Apple’s intent to enter the head-mounted augmented reality market. Previous acquisitions in the space have included pass-through AR firm Vrvana, which Apple acquired earlier this year for $30 million. And while Apple has been reluctant in the past to comment on any short or long-term plans to … Read More

Case Study: Amazon’s Lesson In Enteprise AR And Privacy

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality, Business Transformation

While giant OEMs and software/hardware companies scramble to research and develop the next generation of augmented reality headwear, massive advancements are being made in areas such as information display, computer vision, and processor engineering. However, hardware manufacturers have yet to contribute any meaningful solutions to one of AR’s most pressing obstacles. Increasing anxieties over personal privacy and data security, as … Read More

Greenlight Insights’ Top Strategic Predictions for 2018

David Bolton Analysis

Greenlight Insights 2018 Predictions

The end of every year is both a time for reflection and an eagerness to see what the next 12 months will bring. It is fair to say that 2017 was a rollercoaster for most people, with major announcements and events appearing on the radar and then quickly being replaced with something else before we had time to catch our breath. … Read More

Snap’s New Lens Studio To Usher New Wave of AR Content

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Augmented Reality, Media & Entertainment

Snap, a leading image messaging and multimedia platform, released its second application this week – and it has everything to do with augmented reality. The company released Lens Studio, an AR content creation app, currently available as a free download for both Mac and Windows computers. Lens Studio is similar to the internal design platform the Venice, CA-based company uses … Read More

Head-Mounted Augmented Reality Spending to Reach $12.9 Billion Globally in 2020

Greenlight Insights Augmented Reality, Press Releases, Research

augmented reality forecast

In a new Augmented Reality Industry Report, Greenlight Insights offers 5-year market forecasts, industry analysis, and a summary of Apple, Google, Microsoft, Facebook and Magic Leap. SAN FRANCISCO (October 5, 2017) — Despite the buzz about mobile augmented reality (AR) in the wake of Apple’s recent ARKit and iPhone X announcements, head-mounted displays (HMDs), such as Microsoft’s HoloLens are expected … Read More

ARKit & ARCore Are Just The Beginning: AR To Go Beyond Gaming

Alexis Macklin, Analyst Alexis Macklin, Analyst Analysis, Augmented Reality

As an early breakaway hit, Pokemon Go became a phenomenon once it was released. With the releases of Apple’s ARKit and Google’s ARCore, developers and brands can easily create mobile AR applications now more than ever. But will this new wave of AR application creation be sought after by consumers like Pokemon Go? Consumers Are Excited About Many Types of … Read More