Deeply discounted VR products are key drivers during China’s Singles Day

Natalie Yue, Analyst Natalie Yue, Analyst China Quarterly VR/AR Headset Forecast & Tracker, Client-Only, Insight Articles, Virtual Reality

Since the first “Singles Day” in China on November 11th, 2009, Tmall, an Alibaba eCommerce platform, has offered big discounts on that day each year. This year, Singles Day sales totaled over 200 billion Chinese RMB, or approximately US $28.8 billion. This annual event, which is equivalent to Black Friday in North America, has become very popular, and now extends … Read More

Greenlighting China: Smartphone Manufacturers Set Sights On China’s VR Market

Avatar Eddie Lou, Analyst, Asia-Pacific China Quarterly VR/AR Headset Forecast & Tracker, Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Greenlighting China

Mobile World Congress, Asia’s biggest mobile industry conference, just had a new successful gathering in Shanghai, and VR once again dominated the show. China seems to have an unusual amount of interest in VR, and Chinese businesses are extremely active in the industry. With this new emerging market, the country known for piracy is trying to find a new path … Read More