Two-Thirds of U.S. Consumers Are Interested in Social VR, According to Greenlight Insights

Stevi RexCompany, Press Releases, Research

2017 Virtual Reality Consumer Report Preview

SAN FRANCISCO (May 17, 2017) — The latest consumer research from Greenlight Insights’ 2017 Consumer Report reveals social interaction, including video, avatar, and voice communications, among the top virtual reality use cases currently capturing consumer interest. The 2017 Consumer Report released today offers detailed findings from Greenlight Insights’ recent survey of 2,000 mainstream U.S. consumers on topics relating to experiences, … Read More

Top 5 Charts of the VR Industry in 2016

Alexis MacklinAnalysis

Virtual reality grew a lot in 2016 with the sale of headsets, investments and media attention. Greenlight Insights has focused on how this growth will aid the future in the 2016 Virtual Reality Industry Report and 2016 Virtual Reality Consumer Report. Here are the top 5 graphs from 2016:   U.S. VR Hardware and Software Market to Hit $38B by … Read More

Consumer Interest in Virtual Reality Goes Far Beyond Gaming, According to Greenlight VR

Stevi RexPress Releases

Greenlight VR’s new ‘2016 Virtual Reality Consumer Report’ reveals U.S. consumers are most interested in using virtual reality for travel, entertainment, events, home design and education. SAN FRANCISCO, CA (PRWEB) JUNE 21, 2016 — The latest consumer research from Greenlight VR reveals non-gaming categories, including travel, home design and virtual education, top of the list for virtual reality use cases currently … Read More

Greenlight VR to Release New Consumer Report Next Month

Stevi RexPress Releases

Greenlight VR, the leader in virtual reality market intelligence, today unveiled its next consumer research report, which will be released in June 2016. Using data from more than 1,200 U.S. survey respondents, the 2016 Virtual Reality Consumer Adoption Report includes analysis that will help executives and investors understand what consumers currently think and really want from virtual reality. Last year’s Consumer … Read More