Why HTC’s Mobile VR Bet Will Score Big

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Virtual Reality

HTC has revealed their next VR device will hit the mobile market by the end of 2017 and be compatible with the company’s new U Ultra smartphone. As a follow-up to the HTC Vive, their new product will emphasize the relationship of mobility in VR to reach the mass market. HTC’s CFO Chia-lin Chang said the new mobile headset would … Read More

VR Industry Takes Major Steps Toward Establishing Standards

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Google, HTC, Oculus, Samsung and other major headset manufacturers announced today a partnership to create the Global Virtual Reality Association. The goal of GVRA is to create standards and share best practices within the VR hardware industry. The announcement was not alone in the development of and call for standards. The Khronos Group announced a VR standards initiative backed by AMD, … Read More

Virtual Reality Prepares for the Holiday Season

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

New consumer electronics and gadgets were the stars of this year’s Black Friday and Cyber Monday. Deals ranged from gaming consoles to drones to mobile phones, with Daydream VR ready Google Pixel notably outperforming Apple’s iPhone 7 during the weekend sales. As expected, virtual reality also was prominently featured in numerous Black Friday and Cyber Monday deals for the first time. This will … Read More

Consumer Interest in Virtual Reality Goes Far Beyond Gaming, According to Greenlight VR

Avatar Stevi Rex Press Releases

Greenlight VR’s new ‘2016 Virtual Reality Consumer Report’ reveals U.S. consumers are most interested in using virtual reality for travel, entertainment, events, home design and education. SAN FRANCISCO, CA (PRWEB) JUNE 21, 2016 — The latest consumer research from Greenlight VR reveals non-gaming categories, including travel, home design and virtual education, top of the list for virtual reality use cases currently … Read More

Will the BBC Drive Awareness of the VR in the UK?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Media & Entertainment

This week BBC announced that it will be releasing interactive VR videos as part of their continued involvement in VR and 360 degree video. The Hollywood Reporter wrote that the company will be releasing three different VR storytelling experiences, two of which will be released at Sheffield Doc/Fest 2016. BBC has produced different 360 degree videos in the past for … Read More

U.S. and UK Kids Show Similar Enthusiam and Concern Over Virtual Reality

Avatar Greenlight Insights Insight Articles

As mentioned in last week’s post, Greenlight VR is expanding its industry leading research to cover additional international markets. Starting with the United Kingdom, we are examining purchase intent, brand awareness, and content preferences among large, statistically significant samples of consumers worldwide. Two Nations Side-by-Side In October, Greenlight VR and Touchstone Research sampled 2,282 respondents as part of the 2015 … Read More

#VRCONSUMERS: What We Know About Consumers

Avatar Greenlight Insights Media & Entertainment

Together with Touchstone Research, we are embarking on a landmark study of 2,250 U.S. survey respondents about their awareness and preferences for virtual reality products. The 2015 U.S. VR Consumer Survey will contain 100+ pages of quantitative and qualitative analysis, charts, graphs, tables, and expert research to illuminate what kids, millennials, and parents know, want and are willing to purchase. As we … Read More