The Future of VR As An Interdisciplinary Medium

Avatar Greenlight Insights Insight Articles

In a series of opinion posts by Greenlight VR analysts, Jeremy Joachim shares his view of the disruptive potential of virtual reality. Jeremy is a contributor to the recently published 2016 Virtual Reality Industry Report. Virtual Reality’s greatest potential will always be in its ability to amaze. As it currently exists, this amazement factor is very much tied to the capabilities of the related … Read More

Sponsored Research: Measuring and Maximizing User Experience in Virtual Reality

Avatar Stevi Rex Insight Articles

Virtual reality provides new and profound ways for consumers to directly engage and interact with products or virtual experiences. This has marketers and experience designers intrigued about the prospects of interaction and engagement with their respective brands in virtual worlds or environments. The challenge for executives now is to understand how to leverage this new technology to create a clear … Read More