Holograms, Digital Domain, and Real-Time Animation: Is The Fusion Of VFX And AR The Next Frontier For The Music Industry?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment

Childish Gambino performs song Redbone in concert.

With the growing influence of the experience economy, entertainment is evolving, and looking to compel audiences to leave their homes and endless content-on-demand and purchase a ticket for premium entertainment. The music industry has been navigating this new challenge for years now, by expanding audience sizes through online streaming, and even experimenting with the use of 360-degree video recordings and … Read More

Competition Intensifies As Oculus Joins The Race For LBE VR Supremacy

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Client-Only, Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Virtual Reality

HTC reigns supreme in the out-of-home entertainment market, but Oculus may soon see its growth in its share of venues with deployed virtual reality systems. According to Greenlight Insights’ LBE VR Database, which tracks over 700 global LBE VR locations, HTC Vive is used in 77% of LBE venues with virtual reality system deployments. There is a huge gap between … Read More

Digital Domain’s New VR Theatre Concept Provides Studios Blueprint for Virtual Reality Content Distribution

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment, Location-Based xR Intelligence Service, Media & Entertainment, Virtual Reality

Earlier this week, Digital Domain, a top Hollywood visual effects company, announced a new collaboration with Poly Capital and Hony Capital, to establish Digital Domain Space, a new brand of virtual reality (VR) experience centers, throughout China.