Windows at War: Why The Army Chose Hololens To Enhance Warfighters

J.C. Kuang, Analyst J.C. Kuang, Analyst Insight Articles

A consumer deciding between a Magic Leap One or a Microsoft Hololens has a difficult and multifaceted choice to make; the two leading augmented reality HMDs currently on the market both use cutting-edge integrated hardware and software design to overlay graphics and digital assets onto physical environments. Both are highly advanced, and as a result can be prohibitively expensive for … Read More

Microsoft and GE Drive Industrial XR With IoT Innovation

J.C. Kuang, Analyst J.C. Kuang, Analyst Enterprise Transformation, Insight Articles

Microsoft’s new partnership with GE has major implications for the company’s future. The union is poised to affect General Electric’s customer facing IoT business, as well as its backend IT operations. As major global leaders on opposite ends of industrial IoT, both companies have ample experience in innovating new platforms and ecosystems which enable efficient and productive piloting piloting of new … Read More

Enterprise AR Solutions Piloting Features for Consumer Markets

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Insight Articles

Enterprises utilizing augmented reality create an ecosystem for their employees to customize the way data is visualized while driving innovation in collaborative solutions. Features that are being developed in this sector have the opportunity to disrupt the consumer markets –  ranging from immersive education/training to social experiences that create empathetic collaboration. Consumers can enhance their relationship with AR technology and … Read More

The Pros & Cons of Microsoft’s New Strategy for Virtual Reality on Xbox

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

microsoft

When Phil Spencer, Executive President of Gaming at Microsoft, announced that Project Scorpio would become VR compatible, gaming and VR fans have been anticipating what the compatibility and ecosystem would look like. Will Xbox be Oculus Rift compatible? Or will Xbox become a part of the ever-growing Micorosft MR platform? Since that announcement, there have been doubts as time has … Read More

Microsoft Layout and Remote Assist: Consolidation, Disruption, Or Both?

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Enterprise Transformation, Insight Articles

Microsoft HoloLens

The announcement of two new apps coming to Microsoft Hololens users represents a significant shakeup in the current content market for the company’s holographic computer. Microsoft Remote Assist and Microsoft Layout are indicative of yet another bold refocusing of priorities at Redmond. Lorraine Bardeen of Mixed Reality Workplaces noted that the apps came about as a result of “…expanding our … Read More

Oculus Go: More Bandwidth for Businesses

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation, Insight Articles

OculusHeadsetsGoRiftGear

The recent release of Oculus’ new standalone VR HMD, named Go, marks a watershed moment for adoption of XR technology. The consensus among journalists and reviewers maintains Go is nothing to write home about in terms of graphical quality or immersion. This is mostly due to the absence of both a high-end LED-based display and 6DoF tracking. However, this conservative … Read More

One Giant Leap: How The Lumin SDK Will Affect Enterprise AR

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Enterprise Transformation

After a series of announcements over the past few months, Magic Leap has once again become buzzworthy with the release of its Lumin SDK. The software tools contained therein promise to bring many new and exciting features that have never before been implemented in AR hardware. From a robust runtime environment that can run multiple applications in the same physical … Read More