Will the BBC Drive Awareness of the VR in the UK?

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Media & Entertainment

This week BBC announced that it will be releasing interactive VR videos as part of their continued involvement in VR and 360 degree video. The Hollywood Reporter wrote that the company will be releasing three different VR storytelling experiences, two of which will be released at Sheffield Doc/Fest 2016. BBC has produced different 360 degree videos in the past for … Read More

Sponsored Research: Measuring and Maximizing User Experience in Virtual Reality

Avatar Stevi Rex Insight Articles

Virtual reality provides new and profound ways for consumers to directly engage and interact with products or virtual experiences. This has marketers and experience designers intrigued about the prospects of interaction and engagement with their respective brands in virtual worlds or environments. The challenge for executives now is to understand how to leverage this new technology to create a clear … Read More

3 Strategic Questions for Travel Marketers Using Virtual Reality

Avatar Greenlight Insights Insight Articles, Media & Entertainment

I recently shared my take of how travel marketers are using virtual reality to promote their businesses in a Travel Weekly feature article. In this follow up piece, I share three strategic questions marketers seeking to create travel-based virtual reality experiences should consider. Who is my target audience and what are my ROI expectations? In our consumer research, we’ve seeing strong interest … Read More