Keys to the Kingdom: Enterprise Data Security in XR

JC KuangAnalysis, Business Transformation, Technology

Data security woes and upcoming regulatory action in major markets should be front and center for enterprises looking to implement XR. Customer data breaches, vague terms of service, and compromised intellectual property present real dangers to the public perception of an individual organization. And this is to say nothing of the bottom line. Since mid-March of 2018, new discoveries regarding … Read More

Top Trends from 2017 And How They Will Impact 2018

Alexis MacklinAnalysis, Immersive Media & Entertainment

2017 Wrap Up Title

Finally passing the trough of disillusionment, virtual reality will finally hit its stride in 2018. We expect major new trends in location-based virtual reality entertainment, standalone headsets, and social content. Standalone Headsets Will Have a Major Impact on Headset Revenues   The industry saw major announcements coming from VR’s top manufacturers. VR heavy hitters HTC and Oculus both announced standalone … Read More

Snap’s New Lens Studio To Usher New Wave of AR Content

Alexis MacklinAnalysis, Augmented Reality, Immersive Media & Entertainment

Snap, a leading image messaging and multimedia platform, released its second application this week – and it has everything to do with augmented reality. The company released Lens Studio, an AR content creation app, currently available as a free download for both Mac and Windows computers. Lens Studio is similar to the internal design platform the Venice, CA-based company uses … Read More

Why Digital Marketers Should Be All In On Facebook Spaces

Clifton DawsonAnalysis, Virtual Reality

Marketing In Facebook Spaces

Last month, Virtual and augmented reality were the highlights of Facebook’s F8 Developer Conference. Among all the announcements from Mark Zuckerberg and Co., Facebook Spaces, a new VR social platform, arguably stole the show. So how does Facebook Spaces work? With an Oculus VR headset and Touch controllers, Facebook Spaces allows a user to: Hang out in VR with up to … Read More