Snap’s New Lens Studio To Usher New Wave of AR Content

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Insight Articles, Media & Entertainment

Snap, a leading image messaging and multimedia platform, released its second application this week – and it has everything to do with augmented reality. The company released Lens Studio, an AR content creation app, currently available as a free download for both Mac and Windows computers. Lens Studio is similar to the internal design platform the Venice, CA-based company uses … Read More

Oculus vs. Daydream: The Battle For The Fast-Casual VR Market Heats Up

J.C. Kuang, Analyst J.C. Kuang, Analyst Devices & Technology, Head-Mounted Displays, Insight Articles, Virtual Reality, Virtual Reality Intelligence Service

Oculus Go vs. Google Daydream

Oculus has shaken the market after its announcement at OC4 of it’s standalone VR headset, named Oculus Go. It’s clear that Oculus and Facebook are ramping up their VR efforts to compete with Daydream, but how will the race end? Oculus Go: The New Standard The Go is being marketed as an onboarding device for casual users. Its non-intimidating tether-free … Read More

Why Digital Marketers Should Be All In On Facebook Spaces

Clifton Dawson, CEO Clifton Dawson, CEO Insight Articles, Virtual Reality

Marketing In Facebook Spaces

Last month, Virtual and augmented reality were the highlights of Facebook’s F8 Developer Conference. Among all the announcements from Mark Zuckerberg and Co., Facebook Spaces, a new VR social platform, arguably stole the show. So how does Facebook Spaces work? With an Oculus VR headset and Touch controllers, Facebook Spaces allows a user to: Hang out in VR with up to … Read More

Facebook F8 Recap: Social, Volumetric Cameras, and React VR

Avatar Greenlight Insights Augmented Reality, Insight Articles, Virtual Reality

Virtual and augmented reality were the highlights of Facebook’s F8 developer conference. Among the several important updates coming from CEO Mark Zuckerberg and his team were Facebook’s first VR social platform, open-source codebase for WebVR developers, and new tools to create augmented reality content, among several other announcements. Alexis Macklin, a Greenlight Insights analyst who covers Facebook, Oculus, and VR/AR trends, created a … Read More

Social Media is Gateway to 360-Degree Video Growth

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Imaging & Video, Insight Articles

Twitter will be releasing live-streaming 360-degree video capabilities to a select number of its users. This is capable through a 360-degree camera that is attached to the phone. The development comes not long after Twitter added live streaming as an option for all users earlier this month. Twitter is following Facebook in its quest to pursue live 360-degree video streaming. Greenlight … Read More

3 Expectations For Facebook’s Evolution of VR/AR

Avatar Greenlight Insights Insight Articles

As part of Sean Whitmore’s analysts regular responsibilities, he covered the conference and has shared his takeaways and potential implications for the future of Virtual RealitiesTM. On Tuesday, Facebook held its annual F8 developer’s conference. Facebook CEO Mark Zuckerberg shared the company’s 10-year road map, including Google Glass-like aspirations along with drones, solar-powered planes and bots.  Here are my conclusions from observing … Read More