Mario Kart VR Expands to Western Europe

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment

Mario Kart VR

Highlights Bandai Namco is expanding Mario Kart Arcade GP VR from its first location in Japan to London. The new location will open at The O2 on August 3, 2018. Four players can race against each other for £8 per person. Our analysis Western Europe is quickly becoming the leading region in terms of the development of LBE VR locations. The region … Read More

VR Arcades Are Hot Trend, But Consumers Want So Much More

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles, Location-Based Entertainment

With location-based VR centers popping up across the country, U.S. consumers are starting to get a taste of what VR can do without the investment of hundreds of dollars for new computing and display equipment. Unique, free-roam experiences from HOLOGATE, Zero Latency, The VOID, and Dreamscape Immersive have all had impressive launches in North America and European markets. Manufacturers such … Read More