Greenlight VR Survey Reveals Generation Z Will Play Pivotal Role in Virtual Reality Adoption in 2016

Avatar Greenlight Insights Consumer Insights, Insight Articles, Virtual Reality

A majority of teens & tweens say they love virtual reality (51%), significantly more than other segments including Generation X and Baby Boomers. Tweens and teens are a key market target segment for virtual reality. They are among the most enthusiastic toward virtual reality with 79% rating it the top-two positive responses compared to 71% of the total sample. Additionally, 70% … Read More