Oculus Launches OTT TV Streaming Service with Showtime, Netflix, and ESPN

Clifton Dawson, CEO Clifton Dawson, CEO Insight Articles, Virtual Reality

Oculus launches new OTT service Oculus TV in May 2018. Oculus TV will feature live and on-demand content from partners such as Showtime, Netflix, and ESPN. It is not clear if Oculus TV will feature exclusive original commissions, advertising, or payments. At Facebook’s annual F8 Conference, Oculus revealed Oculus TV. Oculus TV is a new way to experience serialized content … Read More

Pokemon Go! Shows Potential of Mobile Augmented Reality Marketing

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Augmented Reality, Media & Entertainment

In the 5 days since its July 6th launch, Pokemon Go has become the most downloaded mobile game in the U.S., overtaking the top spot in both Apple’s App Store and Google’s Play Store. Although technology analysts have predicted the rise of mobile augmented reality (AR) applications for many years, marketers have been wary of investing in mobile AR campaigns. Pokemon Go’s success … Read More