Greenlight Perspective 2020: 5 Bleeding-Edge Technologies Leading Enterprise XR Innovation

J.C. Kuang, Analyst J.C. Kuang, Analyst Enterprise Transformation, Enterprise xR Intelligence Service, Head-Mounted Displays, Insight Articles, Interfaces, Smart Displays, Software

In 2019, the market for cutting-edge immersive technology was driven significantly by adoption from business clients. High-end hardware and software from companies like Varjo and PTC offered compelling evidence for the usability and revenue-generating potential of enterprise xR deployment.  In 2020, Greenlight Insights expects to see significant disruption in enterprise xR from the following emerging technologies: Embodied Computing The intrinsic … Read More

Greenlight Perspective 2020: How Augmented Reality Will Evolve Alongside the 2020 Mobile Computing Landscape

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Imaging & Video, Insight Articles, Interfaces

2019 saw the beginning of a major wave of disruption in mobile computing in the form of augmented reality. Across entertainment, social media, and business use cases, tablets and smartphones have emerged as the de-facto platform for many different AR applications and yielded immediate business benefits of their massive addressable market. Led by major global stakeholders including PTC, Apple, and … Read More

CES 2020 Preview: 5G and XR Displays to Headline

Avatar Greenlight Insights Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles, Telecommunications, Virtual Reality, Virtual Reality Intelligence Service

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas is the annual showcase of technology innovation that will change the future of different industries. As virtual and augmented reality (“xR”) has developed into dynamic markets, the technologies’ presence at CES has become more prominent. In this article, Greenlight Insights gives their predictions of what is to come at CES 2020 taking place … Read More

What The Galaxy Note 10’s Scanning Feature Means For xR Adoption

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Telecommunications

Following the official launch of the Samsung Galaxy Note 10, consumers and media outlets assessed a unique feature powered by the phone’s depth-sensitive camera array: the ability to generate a seemingly photo-realistic 3D scan of a given real-world object in less than a minute.  The company touts a wide variety of applications for the new “quick scanning” feature. Standouts included … Read More

Alphabet Inc. 2Q19 Recap: Google’s Revenue Beats Estimates, VR/AR Strategy Now Centers on Visual Search

Ramon Conopio, Analyst Ramon Conopio, Analyst Advertising, Apps & Games, Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Insight Articles, Software, Virtual Reality

Alphabet Inc., the parent company of Google, reported fiscal 2Q19 revenues of $38.9 billion during the quarter, up 19% year over year and beating the $38.2 billion consensus estimate. Alphabet’s management also provided an update to investors and analysts about its current augmented reality-related roadmap.

AWE 2019: Headsets Augment Gaming and Enterprise

J.C. Kuang, Analyst J.C. Kuang, Analyst Augmented Reality, Augmented Reality Intelligence Service, Devices & Technology, Head-Mounted Displays, Insight Articles

As Santa Clara prepares to receive the Augmented World Expo in its 10th year, a number of major product debuts and newly announced partnerships have come to light,  building excitement for one of AR’s largest conferences. In particular, head-mounted displays for AR are emerging as an increasingly viable product category for 2019. Lenovo ThinkReality A6 The Lenovo ThinkReality A6 HMD … Read More