One Giant Leap: How The Lumin SDK Will Affect Enterprise AR

J.C. Kuang, Analyst J.C. Kuang, Analyst Business Transformation, Devices & Technology

After a series of announcements over the past few months, Magic Leap has once again become buzzworthy with the release of its Lumin SDK. The software tools contained therein promise to bring many new and exciting features that have never before been implemented in AR hardware. From a robust runtime environment that can run multiple applications in the same physical … Read More

Hololens, Machine Learning, and The Future of Augmented Reality

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Augmented Reality

In a market finding its footing through highly specialized hardware / software ecosystems, what killer app feature can Hololens, the original AR workhorse, use to cut through the competition? Microsoft’s next-generation holographic processing unit, powered by machine learning, could prove to be a game-changer. The future of AR at the moment is bright, but still riddled with uncertainty. Future developments … Read More

Five Key Developments in VR/AR Debuted at CES 2018

Greenlight Insights Analysis, Augmented Reality, Virtual Reality

CES Main Greenlight Insights

The Consumer Electronics Show in Las Vegas has been a theater for OEMs to showcase their latest technologies, and that included XR. HTC, Lenovo, Pico, Huawei, and Kopin were among those who exhibited new head-mounted displays and smart glasses, but the innovations span improved graphics, resolution, ergonomic design, and beyond. New Ways to Go Cordless Ahead of CES 2018, Lenovo introduced … Read More

Augmenting the Enterprise with AR Smart Glasses

Glenn Sanders Analysis, Augmented Reality, Business Transformation

Augmenting the Enterprise with AR Smart Glasses

Why AR Smart Glasses? What if you could increase worker efficiency significantly while reducing errors and improving employee safety and satisfaction?  AR Smart Glasses provide these advantages for numerous companies who have been quietly experimenting with augmented reality for the past several years. Last month, Deloitte surveyed 500 executives from mid-market companies across various industries and found that 67% are testing … Read More

Oculus vs. Daydream: The Battle For The Fast-Casual VR Market Heats Up

J.C. Kuang, Analyst J.C. Kuang, Analyst Analysis, Virtual Reality

Oculus Go vs. Google Daydream

Oculus has shaken the market after its announcement at OC4 of it’s standalone VR headset, named Oculus Go. It’s clear that Oculus and Facebook are ramping up their VR efforts to compete with Daydream, but how will the race end? Oculus Go: The New Standard The Go is being marketed as an onboarding device for casual users. Its non-intimidating tether-free … Read More

ARCore: Google’s Answer to ARKit, and What it Means

Glenn Sanders Analysis, Augmented Reality

ARCore

Late last month, Google unveiled their ARCore platform for creating augmented reality apps for a few of the existing Android devices. ARCore “early preview” will let developers create AR experiences that will initially run on only a few Android devices, specifically Google Pixel phones, and certain models of Samsung Galaxy S8. Without ARCore, the installed base in the foreseeable future … Read More

HTC, Qualcomm Partner With Google To Welcome New Era For Standalone VR

Greenlight Insights Analysis, Virtual Reality

This week at its annual developer conference, Google announced a standalone VR headset through a partnership with HTC. The standalone VR HMD will run on Qualcomm’s Snapdragon 835 mobile processor and is set to be released by the end of 2017. Standalone: The Future of Content Consumption Standalone headsets are important to the future of the industry as consumers and … Read More