Webinar Recap: Understanding the Virtual Consumer

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Virtual Reality is a hot topic for marketing professionals. One challenge for those who seek to employ this emerging medium for business objectives is there are few thought-leaders in the industry who understand the current state of the technology, consumer attitudes and usage, and how innovative marketers are using virtual reality today. This is why Greenlight Insights held a webinar … Read More

Digital Hollywood 2017: Macklin To Lead Discussion on Funding and Business Development for VR and AR

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Greenlight Insights forecasts global VR-related revenues to reach $7 billion by the end of 2017. As spending on headsets and gaming content drives near-term industry growth, new sectors will emerge as new catalysts for future growth. One promising sector is the location-based entertainment (LBE) industry. Several companies offering virtual reality technology for the LBE industry have received significant investments from … Read More

Greenlight Insights Announces VRS 2017: A Clear Path to Growth

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SAN FRANCISCO— The 2nd annual Virtual Reality Strategy (VRS) Conference will welcome more than 400 industry professionals from more than a dozen countries to San Francisco. VRS 2017 takes place October 25th and 26th at the Hilton Financial District San Francisco Hotel. Greenlight Insights predicts the virtual reality market will become a major global marketplace with total hardware, software and … Read More

Greenlight Insights Introduces New Global xR Forecasting Service

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Greenlight Insights, a leading provider of global market information for the virtual and augmented reality industry, announced it is introducing a new forecasting service. The service is designed to provide a complete, comparative view of our five-year hardware and software forecasts for 9 global regions. At the heart of this service is Greenlight Insights’ highly respected Global xR Market Model, … Read More

Greenlight Report: Oct. 14, 2016

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Analyst Commentary PlayStation VR Has Public Release: Will It Bring VR Mainstream?   Sony’s PlayStation VR was publically released on October 13 after its much-anticipated release. Unlike HTC and Oculus, Sony has been a major leader in consumer electronics and gaming consoles for a long time. This ultimately influences their partnerships and brand recognition that HTC and Oculus have been … Read More

Our Roadmap for 2016

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In 2015, we’ve focused on delivering research to help innovative companies create virtual reality with confidence. We’ve increased transparency about the industry through our knowledge graph and created industry-leading research reports, which are trusted by some of the world’s most innovative organizations, including Google, Intel, CCP Games, Rothenberg Ventures, Singularity University, and hundreds of companies worldwide. But we’re not stopping … Read More

Advancing The Future Of Virtual Reality With Insight

Clifton Dawson, CEO Clifton Dawson, CEO Insight Articles

Last year, we noticed the resurgence of virtual reality as an industry. Like most people watching technology trends, we noticed an uptick in the chatter surrounding VR when Facebook bought a little-known startup named Oculus for $2.5b. The chatter was everywhere — on Reddit, in TechCrunch articles, and even CNN reported about it. Soon after, we saw a rush of … Read More