Greenlight Report: Nov. 4, 2016

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Analyst Commentary Intel Acquires Voke For Undisclosed Amount  Intel has acquired live-action VR firm Voke for an undisclosed amount. This fits into Intel’s current efforts for live events with its 360 Replay technology. A possible use of the acquisition of Voke is expanding Intel’s efforts for VR live event content. Its investment in content instead of hardware is a different direction for a … Read More

Virtual Reality Strategy Conference 2016 in Images

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Virtual Reality Strategy Conference 2016 brought top industry leaders together to discuss winning strategies in the virtual reality industry on Nov. 1 and 2. Check out the highlights from the two-day conference: Social Stream: [<a href=”//storify.com/alexis_macklin/virtual-reality-strategy-conference-2016″ target=”_blank”>View the story “Virtual Reality Strategy Conference 2016” on Storify</a>]

Greenlight Report: Oct. 28, 2016

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Analyst Commentary Microsoft Announces VR Headset Yesterday, Microsoft announced a $300 VR headset with inside-out tracking and integrated 3D-design functionality. The tech giant also announced partnerships with five major PC manufacturers to sell and/or distribute the VR headsets. Microsoft’s entry is an important event as it may be a pivotal change that alters the trajectory of the entire VR industry, particularly beyond 2020. Read more. Top Industry … Read More

Greenlight Report: Oct. 21, 2016

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Analyst Commentary NBA Partners With NextVR to Broadcast Games in VR    Yesterday, NBA announced it will partner with NextVR to broadcast at least one game in VR every week during the upcoming season. The games will be available through an NBA League Pass subscription. The partnership represents a significant commitment by the NBA, including dedicated announcers, exclusive camera angles, … Read More

Why the AT&T Buyout of Time Warner can be both Good & Bad for Virtual Reality

Clifton Dawson, CEO Clifton Dawson, CEO Insight Articles

While many within the telecom and media industries are still reeling over the likely AT&T / Time Warner merger, we wanted to consider the deal’s potential implications for the broader virtual reality industry. A Stronger Business Case for 5G The combined company will have a great hand in creating the infrastructure capacity on which consumers enjoy virtual reality experiences. In fact, as we wrote in this … Read More

Greenlight Report: Oct. 14, 2016

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

Analyst Commentary Oculus Connect Announcements May Set It Above Competition  During Oculus Connect, the annual Oculus developer conference, Facebook CEO Mark Zuckerberg debuted new social experiences coming to the Rift, revealed the release date of its Touch controllers, announced room scale capabilities, and WebVR support. While the 2016 Industry Report reveals HTC Vive is currently ahead of Oculus Rift in unit sales, … Read More

3 Announcements that Might Give Oculus an Edge

Alexis Macklin, Research Manager Alexis Macklin, Research Manager Insight Articles

In July, Road to VR Executive Editor Ben Lang and 2016 Industry Report contributor estimated HTCVive out selling Oculus Rift, comparing Steam install base and survey data. Moreover, according to Google Trends data compiled by Greenlight analysts, HTC Vive has been a more popular search term over the last 3-months when compared to Oculus Rift. (Note: Playstation VR has recently surpassed both … Read More